- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 22. Oct. 2018International Erotic PR Campaign - Challenges for the Agency
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
- 14. Aug. 2018How does PR for Industry 4.0 work?
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
- 25. Jun. 2017"Germans do not want an abundance of wealth, but material, mental and social security."
Fears of the future in Germany
Around 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42…
- 8. May. 2017
Lifestyle Event of Webportalis
Happy faces in the Panoramadeck at the Emporio Tower in Hamburg: IC has represented two clients at the first…
- 16. Feb. 2017Content marketing is becoming more important
PR mega trends 2017
A survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated…
- 27. Apr. 2016Positive trend for PR industry
DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
- 21. Jan. 2013"Prediction is very difficult, especially if it's about the future."
PR prediction for 2013
“Prediction is very difficult, especially if it’s about the future.”
- 25. Aug. 2011SoM: useful for PR work?
Social Media and Public Relations Event
Industrie-Contact (IC) organized an event with Mathias Will, the social media expert and operator of the well-known blogs netz-leben.org….
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