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January 21, 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
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January 20, 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
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January 13, 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
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December 23, 2019
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
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November 27, 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
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November 13, 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
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November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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September 16, 2019
Environmental awareness more pronounced among older people than among younger people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
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September 9, 2019
Smart Home and the importance of PR for an “intelligent home”
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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September 2, 2019
Knowing what’s going to happen – A little history of Germany’s future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
