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March 13, 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
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December 19, 2022Trends and Challenges 2023
B2B Marketing in Germany
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
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November 28, 2022Digital Customer Experience
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
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November 1, 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over…
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September 5, 2022Notified/PR Week survey: More than 85% of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important at management level
A survey by Notified/PR Week found that more than 85% of PR professionals believe PR plays a stronger position…
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May 9, 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
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April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
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January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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December 7, 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
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November 29, 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
