- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
- 20. Feb. 2019How PR agencies achieve results
DesignRush lists Industrie-Contact under global top 25 PR firms
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 2. Jan. 2018Salaries in the public relations industry
How much does a PR consultant earn in 2017?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
- 25. Jun. 2017"Germans do not want an abundance of wealth, but material, mental and social security."
Fears of the future in Germany
Around 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42…
- 16. Feb. 2017Content marketing is becoming more important
PR mega trends 2017
A survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated…
- 1. Aug. 2016Credibility of media and PR sector at risk
Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
- 25. Jun. 2016Worldwide opinions on the UK's exit from the EU
The BREXIT: Global Poll
Industrie-Contact (IC) is member of thr Public Relations Global Network (PRGN) with almost 50 partner agenvies worldwide. Follow the…
- 27. Apr. 2016Positive trend for PR industry
DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
- 17. Apr. 2013Public Perception and Credibility
The French and Germans distrust companies
Survey on public perception and credibility of companies in Germany and France 50% of Germans and 48% of the...
- 8. Sep. 2011Performance Measurement of Public Relations Services
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…
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