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January 21, 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
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January 20, 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
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January 13, 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
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November 27, 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
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November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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September 23, 2019
What do PR agencies pay their employees?
The German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and developments in the PR…
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September 16, 2019
Environmental awareness more pronounced among older people than among younger people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
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September 2, 2019
Knowing what’s going to happen – A little history of Germany’s future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
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August 14, 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
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July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
