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April 25, 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
With the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit….
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December 7, 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
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September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
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August 23, 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media platform in the business world
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
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August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
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July 19, 2021The Most Popular Brands in the DACH Region
Love Brands 2021
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
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May 31, 2021Placing talk show guests on classic TV
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
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May 10, 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Following a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up…
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May 3, 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
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April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
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