- November 1, 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over…
- September 5, 2022Notified/PR Week survey: More than 85% of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important at management level
A survey by Notified/PR Week found that more than 85% of PR professionals believe PR plays a stronger position…
- June 6, 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- May 23, 2022David Fuscus will lead the Public Relations Global Network for the next 12 months
PRGN appoints David Fuscus as new president
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has…
- May 9, 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
- April 25, 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
With the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit….
- December 7, 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
- September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- August 23, 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media platform in the business world
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
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