-
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…
01 -
70 Percent of Corporate Communicators Expect to have a Global Marketing Function at their Organization within Five Years, PRGN Survey Reveals
Marketing and communications executives are “going global,” with seven out of 10 saying their organizations currently have, or will…
-
Top List of Major 2010 PR Stories: Gulf Coast Oil Spill, Chilean Miner Rescue
A survey of public relations professionals around the globe indicates that the BP Oil Spill in the Gulf of…
