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The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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Smart David vs. Digital Goliath
How do you get your website to the first result page of Google and to the very top? The…
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Policy, energy and financing of SMEs in focus
IC is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and…
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Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
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How bloggers have changed PR
When US customers asked us for blogger PR five years ago – for example in the food and lifestyle…
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What clients expect from a PR agency today
Print and/or Online Something is changing. And very rapidly. Our clients, especially the recent additions, want to have another...
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Industrie-Contact – keeping you safe
The connection between the Industrie-Contact website (www.ic-gruppe.com) and your browser has been encrypted by default – for your safety.
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How to avoid gross SEO mistakes
Interplay of SEO and PR more and more important: Good content placed on the own website is essential.
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PR is the new SEO
New Google algorithms focus mostly on content. That’s an opportunity for PR professionals (who develop key message-driven strategies for…
