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August 14, 2018How does PR for Industry 4.0 work?
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
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June 25, 2018... and the Labeling Obligation of Advertising Posts
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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May 7, 2018Consumers trust influencers more than traditional advertising
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
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March 12, 2018SEO project from Hamburg
Industrie-Contact wins Auktionshaus Stahl as new customer
Industrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the…
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January 2, 2018Salaries in the public relations industry
How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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October 5, 2017Selecting the perfect PR and marketing communications agency
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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August 15, 2017
IC wins 7 new customers in 2017
“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching…
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August 15, 2017Potential customers that do not unveil PR budget
Public Relations Budget
“I don\u2019t submit a proposal if the requester is not ready to tell me what budget he is willing…
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May 18, 2017A wasted opportunity more often than not
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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March 7, 2017
Coming strong: „Satisfyer“ and „partner“
The Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner….
