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January 28, 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
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January 13, 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
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December 23, 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
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December 11, 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
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December 6, 2019#IC40YEARS
IC celebrates 40 years with anniversary campaign and wins Gold Award
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
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November 27, 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
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November 13, 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
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September 9, 2019Smart Home: Trend with a future
Smart Home and the importance of PR for an “intelligent home”
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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August 14, 2019More than just prominent testimonials
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
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July 2, 2019Crisis Communication when Shit Happens™
Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
Posts tagged with ‘pr strategy’
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