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June 25, 2018
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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May 7, 2018
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
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March 12, 2018
Industrie-Contact wins Auktionshaus Stahl as new customer
Industrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the…
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January 2, 2018
How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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October 5, 2017
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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August 15, 2017
IC wins 7 new customers in 2017
“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching…
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August 15, 2017
Public Relations Budget
“I don\u2019t submit a proposal if the requester is not ready to tell me what budget he is willing…
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May 18, 2017
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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March 7, 2017
Coming strong: „Satisfyer“ and „partner“
The Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner….
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January 27, 2017
IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
