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August 16, 2016
Bloggers: the key to relatable, believable storytelling
Our Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy….
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July 27, 2016
The Hamburg Industrie-Contact does PR for Changhong
The Chinese consumer electronics company Changhong, second largest television producer in China, is launching a brand and quality campaign…
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February 22, 2016
International PR Workshop
The workshop, which had been arranged some time ago, with our PRGN partner agency from the Netherlands, was part…
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February 8, 2016
How bloggers have changed PR
When US customers asked us for blogger PR five years ago – for example in the food and lifestyle…
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November 3, 2014
IC wins 3 awards
At this year’s PRGN awards ceremony Industrie-Contact (IC) won 2 silver medals in the categories Corporate Communications and Digital…
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October 22, 2014
How to avoid gross SEO mistakes
Interplay of SEO and PR more and more important: Good content placed on the own website is essential.
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September 5, 2014
PR is the new SEO
New Google algorithms focus mostly on content. That’s an opportunity for PR professionals (who develop key message-driven strategies for…
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April 10, 2014
PRGN Launches New Strategy, “Networking Networks”
Fourth largest independent global PR alliance seeks new network affiliations Hamburg/San Francisco – With nearly 50 public relations firms...
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March 3, 2014
7 tips to improve your Google ranking
Google’s new algorithms for search engines: The following tips will help you to land as far as possible above…
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February 3, 2014
WHITE PAPER: Combination of Search Engine Optimization (SEO) and Public Relations (PR) – Part 2
WHITE PAPER SEO PR – Part II Always think about the user Using targeted steps to improve the ranking...
