- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 14. Dec. 2020How British companies can now do good business in Germany
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
- 16. Nov. 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award
PRGN Best Practice Awards 2020
At the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly…
- 10. Nov. 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. Nov. 2020Safeguard your reputation
The Importance of Public Relation for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
- 22. Oct. 2020PR over Advertising
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
- 1. Oct. 2020IC cracks nuts from Nuturally
New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. Jun. 2020Add Color to Concrete
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 18. May. 2020Demand is increasing
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 24. Mar. 2020Marketing measure for social media
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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