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November 13, 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
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September 9, 2019
Smart Home and the importance of PR for an “intelligent home”
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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August 14, 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
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July 2, 2019
Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
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July 1, 2019
Buchbinder Auktion now relies on Industrie-Contact for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
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June 20, 2019
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
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June 4, 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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February 11, 2019
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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October 29, 2018
IC awarded Gold
At the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award….
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October 22, 2018
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
