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January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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December 13, 2021Industrie-Contact wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2021
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the…
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September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
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September 20, 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
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July 29, 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
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June 21, 2021Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
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April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
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March 18, 2021Step by step to your own Wikipedia page
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
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February 15, 2021Survey reveals cautious optimism
What do PR and communications specialists expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
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February 1, 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
Posts tagged with ‘pr strategy’
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