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Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
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Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
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Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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IC awarded Gold
At the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award….
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Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
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Cloud solutions for automotive car manufacturers
In mid-September, Industrie-Contact took over the PR work for the Italian company MotorK in Germany. The aim is to…
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Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
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The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
