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PR Fees in Germany
What are currently the PR fees in Germany? The German PR association DPRG just published their so-called Trend Barometer…
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What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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IC wins 7 new customers in 2017
“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching…
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Public Relations Budget
“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing…
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Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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Coming strong: „Satisfyer“ and „partner“
The Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner….
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IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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IC starts 2017 with three new clients
For the Hamburg-based PR-agency Industrie-Contact (IC), 2017 kicked of with the successful acquisition of three new clients: Solvay (USA),…
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Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
