- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 8. Jan. 2020Half-full or half-empty?
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
- 4. Jun. 2019Tips based on 40 years of PR experience
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
- 20. Feb. 2019How PR agencies achieve results
DesignRush lists Industrie-Contact under global top 25 PR firms
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
- 18. Jan. 2019Our most loyal customer for 25 years
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
- 14. Aug. 2018How does PR for Industry 4.0 work?
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
- 26. Jan. 2018The Female Company
Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
- 16. Jan. 2018Non-word of the year
Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
- 18. May. 2017A wasted opportunity more often than not
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
- 27. Jan. 2017Changhong is sponsor of FC Augsburg
Second half of Bundesliga season for IC and Changhong
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
- 12. Dec. 2016Focus on customers
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
- 1. Aug. 2016Credibility of media and PR sector at risk
Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
- 18. Jan. 2016Print and/or Online?
What clients expect from a PR agency today
Something is changing. And very rapidly. Our clients, especially the recent additions, want to have another type of PR…
- 8. Sep. 2011Performance Measurement of Public Relations Services
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…
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