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January 20, 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
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January 8, 2020
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
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December 23, 2019
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
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November 13, 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
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November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
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June 4, 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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February 20, 2019
Agency platform DesignRush lists Industrie-Contact under Top 25 PR Firms world-wide
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
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January 18, 2019
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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August 14, 2018
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe….
