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Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
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Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
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What clients expect from a PR agency today
Print and/or Online Something is changing. And very rapidly. Our clients, especially the recent additions, want to have another...
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Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
