- March 20, 2023
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- March 13, 2023
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- January 2, 2023
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- November 1, 2022
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over…
- August 4, 2022
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- June 20, 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- April 4, 2022
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- January 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- November 29, 2021
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- October 25, 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…