- March 20, 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- March 13, 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- January 2, 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- November 1, 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over…
- August 4, 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- June 20, 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- November 29, 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- October 25, 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
Posts tagged with ‘media’
Articles related to the topic around the term ‘media’
