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July 4, 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
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January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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November 29, 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
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November 15, 2021Quest for Business
Press Conference at the Metaverse
A new era: Our lives are to be transferred to a world in which we move and meet virtually…
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September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
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September 6, 2021Broadcasting group will take over publishing house
How might the media landscape change after RTL’s takeover of Gruner + Jahr?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
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July 29, 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
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January 29, 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
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June 29, 2020Add Color to Concrete
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
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May 18, 2020Demand is increasing
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
