December 19, 2022
B2B Marketing in Germany
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
November 28, 2022
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
June 20, 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
April 4, 2022
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
January 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
December 7, 2021
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
September 27, 2021
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
August 23, 2021
LinkedIn is the most popular social media platform in the business world
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
August 9, 2021
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
June 21, 2021
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…