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April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
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January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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December 7, 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
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September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
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August 23, 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media platform in the business world
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
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August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
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June 21, 2021Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
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April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
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March 15, 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
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March 8, 2021Culture of the spoken word moves back into focus
Clubhouse: Communication trend in times of social distancing
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
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