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September 20, 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
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September 6, 2021Broadcasting group will take over publishing house
How might the media landscape change after RTL’s takeover of Gruner + Jahr?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
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November 2, 2020Safeguard your reputation
The Importance of Public Relation for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
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October 22, 2020PR over Advertising
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
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April 28, 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
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March 2, 2020International trade fairs cancelled or postponed
The Coronavirus and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
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February 19, 2020"PESO" is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
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November 6, 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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September 23, 2019Honorarbarometer 2019
What do PR agencies pay their employees?
The German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and developments in the PR…
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February 11, 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
