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September 23, 2019
What do PR agencies pay their employees?
The German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and developments in the PR…
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February 11, 2019
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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February 11, 2019
The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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January 2, 2018
How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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October 5, 2017
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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August 16, 2017
PR Fees in Germany
What are currently the PR fees in Germany? The German PR association DPRG just published their so-called Trend Barometer…
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August 15, 2017
Public Relations Budget
“I don\u2019t submit a proposal if the requester is not ready to tell me what budget he is willing…
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September 5, 2016
About the money: PR fees, wages and salaries
How have PR fees evolved over the current decade? The German Public Relations Association (DPRG) conducted a detailed survey…
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April 27, 2016
DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
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February 19, 2015
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
