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How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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PR Fees in Germany
What are currently the PR fees in Germany? The German PR association DPRG just published their so-called Trend Barometer…
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Public Relations Budget
“I don\u2019t submit a proposal if the requester is not ready to tell me what budget he is willing…
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About the money: PR fees, wages and salaries
How have PR fees evolved over the current decade? The German Public Relations Association (DPRG) conducted a detailed survey…
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DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
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What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
