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July 4, 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
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June 20, 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
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June 27, 2021Made in Germany
International SME Day on 27 June
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for…
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December 14, 2020How British companies can now do good business in Germany
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
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June 8, 2020The same or completely different
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
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April 28, 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
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March 24, 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
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December 9, 2019The most important success factor
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
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September 30, 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
The Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail…
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March 21, 201940 years of IC - celebrating now
#IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
