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How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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International Business
As the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges….
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2016 most successful year so far for IC client Abama Luxury Residences
Luxury residences in Tenerife: The year of 2016 has been Abama’s most successful yet, with 50 apartment and villa…
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IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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Innovative cleaning client starts PR in Germany
Activeion, the innovative international cleaning industry client has assigned IC to implement PR programs in Germany. A first key…
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New client from Sweden has boarded
The Hamburg affiliate of the Swedish company TePe has assigned IC to implement a PR program with four activities…
