- 20. Mar. 2024
Ajambow – The sustainable group fitness and health innovation!
Ajambow® is more than just a training device – it is a holistic concept that revolutionizes both group and…
- 4. Aug. 2022
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 20. Jun. 2022
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 27. Jun. 2021
International SME Day on 27 June
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for…
- 14. Dec. 2020
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
- 8. Jun. 2020
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 28. Apr. 2020
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 24. Mar. 2020
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 9. Dec. 2019
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- 30. Sep. 2019
IC and HSK celebrate 25 years of cooperation
The Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail…
- 21. Mar. 2019
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
The German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met…
- 11. Feb. 2019
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
- 11. Feb. 2019
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 18. Jan. 2019
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
- 5. Oct. 2017
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
- 25. Jul. 2017
International Business
As the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges….
- 16. Feb. 2017
2016 most successful year so far for IC client Abama
Luxury residences in Tenerife: The year of 2016 has been Abama’s most successful yet, with 50 apartment and villa…
- 27. Jan. 2017
Second half of Bundesliga season for IC and Changhong
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
- 12. Dec. 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
- 19. Mar. 2010
Innovative cleaning client starts PR in Germany
Activeion, the innovative international cleaning industry client has assigned IC to implement PR programs in Germany. A first key…
- 15. Mar. 2010
New client from Sweden has boarded
The Hamburg affiliate of the Swedish company TePe has assigned IC to implement a PR program with four activities…