January 1, 2022
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
October 25, 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
February 19, 2020
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
December 12, 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
September 19, 2016
The Fall of Advertising and the Rise of PR
Advertising agencies need to rethink: The book classic “The Fall of Advertising and the Rise of PR” is more…