June 20, 2022
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
May 9, 2022
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
April 4, 2022
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
January 1, 2022
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
October 25, 2021
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
September 6, 2021
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
August 9, 2021
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
April 12, 2021
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
March 15, 2021
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….