- October 22, 2020
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
0 - January 1, 2020
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- January 18, 2019
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
- December 12, 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
- September 19, 2016
The Fall of Advertising and the Rise of PR
Advertising agencies need to rethink: The book classic “The Fall of Advertising and the Rise of PR” is more…
- August 1, 2016
Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
- June 25, 2015
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- February 19, 2015
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
Posts tagged with ‘advertising’
