April 4, 2022
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
January 1, 2022
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
October 25, 2021
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
September 6, 2021
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
August 9, 2021
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
April 12, 2021
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
March 15, 2021
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
January 29, 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
January 28, 2021
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…