- December 19, 2022Trends and Challenges 2023
B2B Marketing in Germany
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
- November 28, 2022Digital Customer Experience
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
- June 20, 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- May 9, 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the…
- April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
A hashtag (composed of hash for a character and a double cross, the English tag = marking) is a…
- January 1, 2022Public Relations – a definition
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- October 25, 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- September 6, 2021Broadcasting group will take over publishing house
How might the media landscape change after RTL’s takeover of Gruner + Jahr?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
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