Digitalisation has radically changed the media landscape and public relations.
What has remained is the customer’s desire to shine in the target media with publications – with classic press work!
Convincing journalists with high-quality content
The major changes in PR are very well reflected in the PESO model and the separation of the media into the categories Paid, Earned, Social and Owned. The main target of the press work is the Earned Media – i.e. to convince the relevant journalists with content and news without paid media advertising in order to place your core messages in the right media.
Contacts – the basis for successful press work
We have long-standing close and amiable contacts to many journalists from various industries. This special proximity to the top target media contributes greatly to achieving first-class publications for our clients.
Visits to editorial offices and meeting individual journalists are an integral part of our working methods. Personal interviews increase the emotional bond between agency and brand on the one hand and journalists on the other.
Are you looking for credible reports about your company? Do you want to place your key messages editorially? Improve your image or convince more customers?