Influencer relations are an important discipline in the communication mixture
In almost every topic there are bloggers and influencers who have taken over the function of opinion leaders (influencers, multipliers, alpha bloggers). Influencers are like seismographs that pick up trends at an early stage, shape opinions and thus also influence journalists of online and print media. If you want to work with influencers, you need to know their social media channels such as Instagram, Snapchat, Facebook, YouTube and Twitter. In this way, enormous coverage can be achieved.
Blogger Relations agency: Your advantages
Benefit from working with bloggers and influencers through professional blogger relations by an experienced agency:
- Readers trust authentic authors (bloggers) more than advertising and sometimes more than articles by classic journalists
- Established bloggers enjoy credibility among their audiences and usually have large reach as well
- Some blogs are even quoted by classic media
- Bloggers ensure that your topics are quickly spread on social networks
- Experienced bloggers are good trend indicators
- Readers often have a strong identification with “their” bloggers, as both often come from the same target group due to age and interests
Are you interested in promoting your products or brand through Influencer?