Exciting new client for Industrie-Contact
When valuable photos or other expensive articles of value change hands at Sotheby’s during an auction, it is often so important that it is reported in media all around the world. The Sotheby’s for the industrial area originates from the Netherlands, working largely unnoticed by the general public while being the leader in industrial auctions in the European market. It is called Troostwijk.
The company has been selling machines and systems to international customers since 1930. In the meantime, its business takes place mainly online. Like this, Troostwijk conducts auctions on its Website where anyone can make their purchase offers online. Auctions help to rearrange the industry and there are sub-categories within to make the navigation process easier and quicker.
Troostwijk sees its aim in helping small, medium-sized and large companies to sell equipment and machinery which is no longer needed through the auctions. In addition, Troostwijk optimizes stocks (Project Asset Management), assets rating, and advises companies, banks and liquidator administrators about the job.
The mission of Industrie-Contact (IC) is to increase the level of awareness of Troostwijk among its targeted audience as well as the auctions in Germany. In order to do so IC has created a large list of media that contains both horizontal and vertical trade media.