Hamburg based PR agency works for Zumba Fitness and Sennheiser
With two attractive new clients, the IC AG started the new year: Zumba Fitness from Florida, currently one of the hottest fitness workouts in Germany has, after a six-month probationary period, a public relations plan for 2012 approved. Moreover, with the globally acknowledged microphone and headphone manufacturer Sennheiser from Wedemark near Hanover the IC AG could agree on a newsletter project.
After a successful year 2011 with nearly 10 percent of growth in fee income, the agency is now hoping for a successful year in 2012. Agency’s CEO Uwe Schmidt attributes the success to three factors: “We offer our customers in addition to traditional PR a communicative comprehensive service for all major communication channels, which saves many customers to have multiple agencies involved. Secondly, we provide a very stable team of both experienced and young consultants. Thirdly, we operate through our Public Relations Global Network, with a total of 41 agencies on all continents. This network pays out more and more.”