IC wins PR budget for two lovetoy brands
The Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner. The end-consumer PR campaign is initially planned for one year in Germany, the U.K. and France with the focus on lifestyle media.
The products are, on the one hand, a series of pressure wave vibrators for women, merchandised under the Satisfyer brand. On the other hand it is about products for couples, so-called partner toys, which bear the brand name “partner”. The partner toys stimulate both partners at the same time and thus ensure a varied and intense love experience.
In the UK, the agency is working with its partner Spider PR, London. In France, the agency We Agency, Paris, is in charge of. IC is networked with both partners through the Public Relations Global Network (PRGN) and acts as lead agency.
Up-and-Coming: Sexual Wellness
“In order to support the strong success worldwide of Satisfyer and partner directly with end customers in the growing area of sexual wellness, our company was looking for a talented PR agency, outside North America, with an established European network. IC convinced us with their know-how and expertise. We, at Satisfyer and partner, willing to strengthen our visibility in mainstream media, believe that the partnership between IC and our company will lead us to a success“, says Jerome Bensimon, Vice President of Sales Satisfyer and partner.
“Our passion for great products will ensure that the brands Satifyer and partner are becoming more and more recognizable – and will help more women and couples to enjoy themselves in their love life”, adds Uwe Schmidt, CEO of IC AG.