The Newmark Group is a pan-African integrated marketing communications (IMC) firm with a diverse team of strategy, creative, editorial and content experts, enabling it to help leading local and global brands understand their competitive landscape, increase their visibility and build a strategic reputation that supports their business objectives.
Practice areas include: Public Relations & Public Affairs, Market Insights, Event Management, Digital & Social Media and Multilingual Support.
Overview
The Newmark Group is a pan-African integrated marketing communications and brand positioning company that harnesses the power of brand trust to drive growth for businesses and organisations. With a footprint spanning the African continent and hub offices in several key countries including Kenya, Ghana, Nigeria, Zambia, Burundi, Senegal, Morocco, Egypt and Côte d’Ivoire, the Newmark team delivers communications strategies that enable clients to engage their stakeholder ecosystems while emerging as leaders in their sectors. We have built an agency ecosystem that consistently delivers mission-critical insight, strategy, storytelling and execution to drive business growth and success.
We operate across seven areas of expertise: public relations, creative, experiential, insight, multilingual, digital and integrated marketing communications. These areas of expertise are enhanced by our technology subsidiary, Weza Prosoft, which is one of the fastest growing software development and systems integration companies in the region. This comprehensive range of capabilities enables us to provide bespoke solutions to companies of all sizes in key sectors such as healthcare, telecoms, banking, fintech, technology, biotech, mining, FMCG and climate change. These include Fortune 500 brands such as Johnson & Johnson, Novartis, MTN and Avantor.
We deliberately underpin our entire strategy with robust analysis, insight and local understanding. As a result, we have built a strong team within our Analytics practice that has designed and delivered research programmes that have underpinned go-to-market strategies for some of the continent’s fastest growing brands, including 54Gene and AOS. This team is also behind the design of major stakeholder programmes such as Nigeria’s largest financial literacy programme.
Our public relations practice has grown into a powerhouse, constantly innovating strategies and tactics to keep pace with the rapidly evolving audience and channel landscape in Africa. Our core areas of expertise include stakeholder-based PR, crisis communications, executive profiling, thought leadership and media training.
Our experiential and creative communications teams continually push the boundaries of innovation in the events they curate, manage and market for clients across the continent. With a service portfolio that includes a strong technical foundation, our events team is able to support physical, virtual and hybrid events, utilising all standard and bespoke platforms and equipment. This is in addition to our client acclaimed event management services which include event design, speaker selection, delegate management, venue set-up, programme discretion and A/V and technical set-up.
Our digital marketing practice is one of the fastest growing in the African region, thanks to an unbeatable mix of creative content, bold strategy, cutting-edge tools and a hungry team. Our local presence allows us to develop mission-aligned digital strategies that go beyond traditional platforms to include USSD, AI, machine learning, custom apps, stakeholder channels and signature digital events. We build on our deep sector expertise to create digital and content marketing campaigns that continue to deliver results for a growing list of clients across all sectors.
This growth would not be possible without our ability to seamlessly deliver our full range of services across a region as vast and linguistically diverse as Africa. In fact, our team is made up of multilingual strategists and specialised hub offices that cater for the need to communicate in various languages, including French, Arabic, Swahili, English, Portuguese, Hausa and many others.
In addition, empowerment is central to our DNA. We empower our client brands with insights that enable them to become thought leaders in their industries, particularly in Africa. To achieve this, we continually generate and share insights on which they can build. We are also committed to empowering the next generation of strategists through our Newmark Lab programme, which exposes early-career communications professionals to world-class training modules.
Services
- Digital & Social Media
- Event Management
- Integrated Communication
- Market Insights
- Multilingual Support
- Public Relations & Public Affairs
Industry Expertise
- Digital & Social Media
- Digital PR
- Event Managementv
- Market Insights
- Public Relation and Public Affairs
PRGN partner in Nairobi (Kenya): newmark-imc.com
