Logistics, Transportation & Packaging

Logistics, Transportation & Packaging PR

Vocollect, Werner Bruhns Lagereigesellschaft, Smurfit Kappa, German Parcel,  General Parcel, Bruhn Logistics, Bischoff-Gruppe, Bi-Log, Axit

The logistics, transportation and packaging sectors has the potential to appear in specialized media and to draw attention to the services it provides. The local, regional and interregional daily press is also a good place for advertising.

Targeted releases in carefully selected media outlets can not only contribute to a brand’s image, they can also win over new customers. As the German saying goes, „Constant dripping wears away the stone“: every detail can make an impact. Industrie-Contact has already worked for many customers from the logistics, transportation and packaging sector, but here we will be focusing on two examples: Vocollect and Werner Bruhns.

Vocollect: eyes-free and hands-free voice solutions for warehouse operations

Vocollect, recently acquired by US conglomerate company Honeywell, has made a name with its innovative voice technology, enabling operators working in warehouses that are not fully automated to take and perform pick-orders both eyes- and hands-free. Simple and efficient, and transformative for storage logistics.

Our job was to support Vocollect in all communication aspects in Germany for 12 years. This included classic press work  with specialized media (both horizontal and vertical) where the focus was on media from target sectors. Apart from that, we helped Vocollect create its German website. A website’s language must be perfect, and having worked for many years on translating logistics texts from English to German, we were more than up to the task. We produced fact-checked, carefully-worded writing – a far cry from the mediocre results obtained with Google Translate.

Live communication during trade shows, for example during the BVL German logistics congress, was one of our key jobs for Vocollect.

Last but not least, we coordinated Vocollect’s international communication with other PR agencies.

Working with Vocollect for over a decade has been a delight. The company has understood how to connect with its customers using PR, thus gaining awareness on the German market, where it was almost unknown beforehand.

 

Logistics, transport, storage: Werner Bruhns storage company

Werner Bruhns, located on the Hamburg port, specializes in modern, climate-stable warehousing of spices and dried fruit. All product groups are sorted in separate cooling or dry storage units on over 8000 pallet places. Customers from the trade and industry sector are both national and international.

Industrie-Contact developed a bilingual website (German and English) for the company. The website used a modern WordPress template and included responsive webdesign (meaning the website is adapted to desktop, tablet and smartphone use). The website was also optimized according to the latest Search Engine Optimization (SEO) rules – titles, headlines, text, image tags. A professional photo shooting was also organized since the old photos were no longer usable.

Flyers were created to draw more attention in daily exchanges with customers or in mailings. Since this sector is not so strongly impacted by the digitalisation of communication, print products such as flyers are always a good way to maintain the brand’s presence.

We also directed classic press work in the food sector, for example in food publications, to inform on the company’s acquisition of a sterilisation unit.

References in Logistics, Transportation & Packaging PR

Core competences in core industries

Automotive

Automotive

Industrie-Contact has been working for decades for companies in the automotive sector.

Building & Living

Building & Living

An industry that offers a variety of approaches to support distribution and boost sales.

Beauty, Care & Cosmetics

Beauty, Care & Cosmetics

Our passion is beauty, care & cosmetics PR

Food & Beverages

Food & Beverages

Food & beverages PR: Yummy!

Fitness & Sports

Fitness & Sports

Fitness & sports are trendy

Entertainment

Entertainment

The world is changing and the focus is on the human being

Health care & Wellness

Health care & Wellness

The list of our health care references is long and renowned

Trade & E-Commerce

Trade & E-Commerce

Trading is undergoing a fundamental change due to the Internet

Real Estate

Real Estate

Leisure and commercial properties want to present their advantages

Manufacturing

Manufacturing

B2B PR is one of our core competencies

IT & Consumer Electronics (CE)

IT & Consumer Electronics (CE)

Industry 4.0 and the Internet of Things (IoT)

Logistics, Transportation & Packaging

Logistics, Transportation & Packaging

Constant dripping wears the stone

Medical Technology

Medical Technology

Demographic change in communication

Fashion & Lifestyle

Fashion & Lifestyle

Fashion makes beautiful and self-confident

Travel, Tourism & Aviation

Travel, Tourism & Aviation

Up and away: Holiday inspiration through social media and digital communication

Economics & Finances

Economics & Finances

Financials and optimization of finances

We don’t do everything – that we do, we do right, though.