Health care & Wellness PR
BSN medical, Smith & Nephew, Bode Chemie, Novartis, Reckitt & Benckiser, NaturaPunkt
We have built up an impressive list of references so far in Healthcare and Wellness PR. For a PR agency to provide services in healthcare takes real know-how and a capacity to work across disciplines with scientists, doctors and journalists in order to meet the high demands of important customers. We have been proving our talent in this domain for years now.
In our ever-developing society (especially in termes of demography), healthcare is going through a constant evolution. Working in healthcare and wellness communication means watching those changes as closely as possible. The fact that the media landscape has considerably changed in the past few years is also a point to take into account. This, as well as the emergence of many new healthcare media outlets, poses a whole new communication challenge. Our interdisciplinary team provides its services to our customers in the departments of skincare, wound treatment, dentistry and medical technologies, helping brands gain coverage in target media and thus attaining their target audience.
Healthcare and Wellness PR: it’s (often) about live communication
Live communication during trade shows and congresses, or even at spontaneous meetings, is an important tool for getting Healthcare and Wellness customers in touch with their target media. To help the specialized media reach ist target audience, we employ classic PR work. The digital media are another important part of modern communication, and bloggers and social media don’t work the same way medical journals do. Our Digital Team’s job is to process content to make it come across as attractive. On top of that, we provide help in SEO (Search Engine Optimization), while creating articles that match SEO criteria. As a result, the company’s Google ranking, as well as the brand’s, are strengthened..
Healthcare and Wellness PR : going international
We provide our services to international customers as well. We have been part of the Public Relations Global Network since 2002, which enables us to partner with PR agencies on every continent; their job is then to implement regional PR work for our customers. We then take on the role of leader agency so that our customers have a central contact point. This helps keep the whole process streamlined. Same goes for reporting, which gets supervised by us. Should a customer wish to work directly with a partner, we can establish the contact between both parties.