Fitness & Sports

Fitness & Sports PR

Zumba Fitness, Piloxing etc.

Fitness and sports are one of today’s biggest trends. Understanding of the way the market works and knowledge of what makes the consumer tick are crucial if we want our PR actions to keep up with the latest fashions.Only this way can we help brands can gain exposure and increase their market shares.

PR for muscle building and fat burning? „We can do it!“, answers our Fitness and Sports team. Our work in this area includes Zumba and Piloxing, two leading sports trends, as well as a collaboration with Stadium, a Swedish sports outlet chain.

Zumba

Zumba - The Great Calorie DriveWe have been helping American company Zumba Fitness expand its brand to Germany for over three years now. We steered media work towards end-consumer-oriented media, from daily press to women’s magazine and lifestyle publications, but also towards specialised press. All this was backed by participation to major events bringing together sometimes over a thousand zumba fans.

Aside the PR work promoting the workout, we also worked on advertising Zumba fitness sportswear and collaborated with Universal Records by taking in charge the communications on the launch of a double CD of Zumba songs.

Piloxing

As part of our work for American workout brand Piloxing, we took over the media management at FIBO, the world’s greatest trade fair for fitness, wellness and health. Our job was to invite journalists to the Piloxing stand for live communication, so that they could interview Viveca Jensen, the Swedish-born, LA-based founder of the brand.

ELLE Magazine wrote on Piloxing: The workout primarily consists in a cardio training that engages muscles in the arms, shoulders, legs, butt and the upper body in general. Piloxing is so intense that one hour can burn up to 1,200 calories! Plus, fat is burned at full blast. This is the best workout if you want more muscle and a slender figure.“

We are proud of helping Piloxing gain exposure and fans in Germany.

Our work with Swedish sports outlet Stadium

We counselled Swedish sports outlet chain Stadium in Hamburg on how to use amateur sports to gain popularity and increase sales. Right now, the potential of amateur sport is underestimated when it comes to making a name through targeted sponsoring or PR work in the associative field.

 

Fitness and sports trends

These days, an ever-growing part of the population takes sports and fitness very seriously. People have realized that good health, a longer life, an athletic build, fulfilment and a fresh mind are all part of a whole. Over 7 million people have a membership card at a fitness studio. Not to mention club sport, which has always been an important thing in Germany.

But while earlier sports were almost only played in associations, today it is possible to choose from a variety of sports facilities that are both adapted to specific bodily needs and use sports science.

Those trends want to be communicated. And for that, just advertising is not enough: what they need is credible PR work in media that are trusted by the potential target groups. This is what we do best.

References in Fitness & Sports PR

Core competences in core industries

Automotive

Automotive

Industrie-Contact has been working for decades for companies in the automotive sector.

Building & Living

Building & Living

An industry that offers a variety of approaches to support distribution and boost sales.

Beauty, Care & Cosmetics

Beauty, Care & Cosmetics

Our passion is beauty, care & cosmetics PR

Food & Beverages

Food & Beverages

Food & beverages PR: Yummy!

Fitness & Sports

Fitness & Sports

Fitness & sports are trendy

Entertainment

Entertainment

The world is changing and the focus is on the human being

Health care & Wellness

Health care & Wellness

The list of our health care references is long and renowned

Trade & E-Commerce

Trade & E-Commerce

Trading is undergoing a fundamental change due to the Internet

Real Estate

Real Estate

Leisure and commercial properties want to present their advantages

Manufacturing

Manufacturing

B2B PR is one of our core competencies

IT & Consumer Electronics (CE)

IT & Consumer Electronics (CE)

Industry 4.0 and the Internet of Things (IoT)

Logistics, Transportation & Packaging

Logistics, Transportation & Packaging

Constant dripping wears the stone

Medical Technology

Medical Technology

Demographic change in communication

Fashion & Lifestyle

Fashion & Lifestyle

Fashion makes beautiful and self-confident

Travel, Tourism & Aviation

Travel, Tourism & Aviation

Up and away: Holiday inspiration through social media and digital communication

Economics & Finances

Economics & Finances

Financials and optimization of finances

We don’t do everything – that we do, we do right, though.