PR for Beauty
… in Germany, Austria and Switzerland
For more than 30 years we have been supporting well-known beauty and healthcare brands in public relations. Both industries are still booming, every year there are new trends, research results and product developments that are supposed to be accepted by the media. This is achieved with a tailor-made PR strategy integrated into the respective marketing strategy.
For us, successful implementation then means: a mix of product quality, technical know-how, expert statements, excellent media and influencer contacts as well as creative, informative press material.
Our work naturally includes a good portion of passion for the world of beauty. Our customers know that our team lives brands and can ‘sell’ products convincingly. That’s why we have been successfully active in the media world for almost 30 years for the Eucerin brand. This has changed significantly in recent years and continues to do so – a challenge for us to present press topics in a way that is relevant to our target groups: Whether as a press or influencer event, press kit, press release, Instagram or Facebook post, or in personal discussions with public and trade press journalists and influencers. In addition, we help with search engine marketing by writing articles in a way that complies with SEO guidelines. In the case of publications, this results in Google improving the ranking of the brand or company.
Our beauty team offers you
- Beauty, lifestyle and dermatology expertise
- Expertise in the sales channels mass market and pharmacy, public and trade media as well as social media and blogger relations
- Our more than 30 years of knowledge of the media world with long-standing personal contacts to beauty journalists, bloggers and influencers
- Extensive event experience
- A well-established team of consultants
Beauty PR on an international level
We also offer our services internationally. Thanks to our membership in the Public Relations Global Network since 2002, we are in a position to work with partner agencies on all continents who can implement regional PR work for our clients. We are happy to take on the lead agency function, so that our clients have a central point of contact. This helps to keep the process lean.
Would you like to benefit from our PR know-how in the beauty sector?
Contact us now to talk about your brand’s communication strategy!