Ready for China
While the EU destinations remain on the top of the Chinese travellers’ wish lists, the Chinese market only represents 2% of the total international arrivals recorded in the EU. More attention needs to be paid to the growing importance of China as an origin market as well as the changing preferences and behaviour patterns of Chinese visitors.
“Ready for China” includes market reports, practical tips on doing business in China, promotional materials, legal information and many other resources to help every segment of the travel industry to attract and welcome Chinese travellers. You can also upload your resources to share expertise and experience with all.
EU-China Tourism Year
Welcome to your online toolkit providing knowledge, sharing information and flagging events linked to the “EU-China Tourism Year 2018” (ECTY). This site is designed to help EU tourism businesses, authorities and all other stakeholders participating in successful commercial and cultural exchanges between the European Union and China.
Decided in July 2016 by the President of the European Commission, Jean-Claude Juncker, and the Chinese Prime Minister, Li Keqiang , its specific objectives were agreed at the 2017 EU China Summit:
- promote lesser-known destinations.
- improve travel and tourism experiences.
- provide opportunities to increase economic cooperation.
- create an incentive to make quick progress on EU-China visa facilitation and air connectivity.
