We are Skin Care

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We are Skin Care

Since 1882, the Beiersdorf name has stood for innovative skin care. The secret of our success has always been our strong innovative strength and the consistent further development of our unique brands and products. We always do our best to maintain and build on the high quality and trust our consumers have in our skin care products.

Skin care as a matter of heart

Our boundless passion for skin care is what sets us apart. With our unique brands and care products, we are always close to consumers’ needs – globally and regionally.

Strong Global Brands

Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.

Our purpose

Our purpose has been at our core for nearly 140 years and has remained our north star. It is our reason for coming to work, working smarter to reach our goals, and always improving ourselves so we can enhance more lives through skincare.

Simply put, “care” refers to both physical and emotional responses and “beyond skin” proves that our care is more than just skin deep – we believe in nurturing meaningful connections with ourselves & with our communities.

Skincare is our passion, but ultimately, we strive to care beyond skin. To care for skin is to care for people – it’s in our DNA, formulas, packaging, decision making, and ways of working, always keeping the consumer, community, & planet top of mind.