Associations, Organizations, Institutions & NGO PR
PR for associations, institutions, societies and NGOs is very different from company PR. Associations are mostly made of merged companies, meaning that people pursuing very different interests find themselves stacked together. This is why working for associations can be such a sensitive –and political– task. Institutions, on the other hand, have an official character. In all cases, political and verbal finesse is crucial.
Associations and NGOs are often motivated by idealism, and are not as strictly organized as organizations and institutions. They typically have less financial possibilities available to invest in PR.