Associations, Organizations, Institutions & NGO PR
PR for associations, institutions, societies and NGOs is very different from company PR. Associations are mostly made of merged companies, meaning that people pursuing very different interests find themselves stacked together. This is why working for associations can be such a sensitive –and political– task. Institutions, on the other hand, have an official character. In all cases, political and verbal finesse is crucial.
Associations and NGOs are often motivated by idealism, and are not as strictly organized as organizations and institutions. They typically have less financial possibilities available to invest in PR.
Association PR: political finesse is key
The Finnish-German Trade Guild in Hamburg is an association that nurtures relations between Finnish and German businesspeople in Hamburg. The website’s maintenance was one of our responsibilities; aside from that, we also worked on event management and contributed to the network’s overall development.
For the German Salt Industry Association, we dealt with road salt during winter road maintenance, and organized events on the topic.
Pro bono PR
Industrie-Contact has assisted the following societies, NGOs and foundations pro bono: the Children Charity Organization Third World (KHW), the Paulinchen Initiative for Young Burn Survivors and the Kroschke Foundation for Children. Our work for the KHW consisted in classic press work, website development, SEO and social media.
IC & PRGN – Networking Networks
For many years, we have kept the Public Relations Global Network website up to date and promoted SEO. Long-term engagements in the Marketing Committee and Membership Committee were also part of this. Our Board member Uwe Schmidt was also President of this global agency network from 2014 to 2015. Since 2019, he has been Regional Vice President of the network and responsible for development in the EMEA region.
