- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 8. Jan. 2020Half-full or half-empty?
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
- 23. Dec. 2019An unforgettable experience
Internship at the PR Agency Germany
For the last four months I was able to gain an insight into PR and public affairs work during…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
The Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail…
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
- 2. Jul. 2019Crisis Communication when Shit Happens™
Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
- 1. Jul. 2019Cars, Commercial & light commercial vehicles
Buchbinder Auktion now relies on IC for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
- 24. Jun. 2019Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth
PRGN Names PR Agency Executives as Regional Vice Presidents
To drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs,…
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
- 19. Jun. 2019
#IC40YEARS – Summer party for the 40th anniversary
On the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of…
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Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
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