- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 24. Mar. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 24. Mar. 2020Marketing measure for social media
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 8. Jan. 2020Half-full or half-empty?
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
- 23. Dec. 2019An unforgettable experience
Internship at the PR Agency Germany
For the last four months I was able to gain an insight into PR and public affairs work during…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
The Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail…
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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Industrie-Contact AG
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
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