- 10. Nov. 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. Nov. 2020Safeguard your reputation
The Importance of Public Relation for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
- 2. Nov. 2020Seven meeting tips
What you should not do in meetings
Meetings can have a wide variety of contents. It is understandable that not every topic is of great interest…
- 22. Oct. 2020PR over Advertising
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 1. Oct. 2020IC cracks nuts from Nuturally
New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. Jun. 2020Add Color to Concrete
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 29. Jun. 2020Chinese holidays you should know
Business with China
Anyone who does business with China should know when the most important Chinese holidays are in order to show…
- 11. Jun. 2020Global communications group elects new officers during first virtual bi-annual meeting
PRGN elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five…
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 22. May. 2020PR network now comprises 53 agencies
PRGN adds agencies from Arkansas, Colorado and Oregon
The Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been…
- 18. May. 2020Demand is increasing
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 24. Mar. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 24. Mar. 2020Marketing measure for social media
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…