- 15. Mar. 2021Innovative and memorable 2020 social media projects

The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 8. Mar. 2021Culture of the spoken word moves back into focus

Clubhouse: Social distancing communication trend
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- 15. Feb. 2021Survey reveals cautious optimism

What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. Feb. 2021B2B Search Engine Optimization

Why SEO / GEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 1. Feb. 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt

PRGN: Sara Pearson appointed EMEA Vice President
In the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional…
- 29. Jan. 2021New Year, New Trends

These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 28. Jan. 2021Important things to know about facebook marketing

Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
- 17. Dec. 2020Megatrend video clip

Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 14. Dec. 2020How British companies can now do good business in Germany

Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
- 7. Dec. 2020Getting business moving now

Joe Biden to become President of the USA
Joe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White…
- 23. Nov. 2020Unprofessional video conference mistakes to avoid

Videoconferencing – How we do it better!
Even if some mistakes in a video conference are less serious than others, they still have the same effect…
- 16. Nov. 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award

PRGN Best Practice Awards 2020
At the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly…
- 10. Nov. 2020Pinterest-SEO is not magic

Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. Nov. 2020Safeguard your reputation

The Importance of Public Relations for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
- 2. Nov. 2020Seven meeting tips

What you should not do in meetings
Meetings can have a wide variety of contents. It is understandable that not every topic is of great interest…
- 22. Oct. 2020PR over Advertising

Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work

AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 1. Oct. 2020IC cracks nuts from Nuturally

New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. Jun. 2020Add Color to Concrete

Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 29. Jun. 2020Chinese holidays you should know

Business with China
Anyone who does business with China should know when the most important Chinese holidays are in order to show…
- 11. Jun. 2020Global communications group elects new officers during first virtual bi-annual meeting

PRGN elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five…
- 8. Jun. 2020The same or completely different

Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 22. May. 2020PR network now comprises 53 agencies

PRGN adds agencies from Arkansas, Colorado and Oregon
The Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been…
- 18. May. 2020Demand is increasing

Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 28. Apr. 2020Agency or not agency? That is the question here.

Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…