- 29. Nov. 2021Development of media quality in the digital age
Quality and the future of journalism
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead…
- 15. Nov. 2021Quest for Business
Press Conference at the Metaverse
A new era: Our lives are to be transferred to a world in which we move and meet virtually…
- 25. Oct. 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
- 27. Sep. 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- 20. Sep. 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
- 6. Sep. 2021Broadcasting group will take over publishing house
Will the media landscape change after RTL’s takeover of G+J?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 23. Aug. 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media business platform
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 9. Aug. 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 29. Jul. 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
- 19. Jul. 2021The Most Popular Brands in the DACH Region
Love Brands 2021 in the DACH Region
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
- 27. Jun. 2021Made in Germany
International SME Day on 27 June
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for…
- 21. Jun. 2021Successful content marketing
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- 31. May. 2021Placing talk show guests on classic TV
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
- 10. May. 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Following a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up…
- 3. May. 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
- 12. Apr. 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- 15. Mar. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 8. Mar. 2021Culture of the spoken word moves back into focus
Clubhouse: Social distancing communication trend
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- 15. Feb. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. Feb. 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 1. Feb. 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed EMEA Vice President
In the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional…
- 29. Jan. 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 28. Jan. 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 14. Dec. 2020How British companies can now do good business in Germany
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
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