- 1. Sep. 2023Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 28. Aug. 2023Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 26. Jul. 2023PRGN adds Chinese agency China Advocate to its global network
Industrie-Contact now with strong agency partner in China
The Public Relations Global Network (PRGN) has added Beijing-based China Advocate to its global network, expanding PRGN’s coverage of…
- 12. Jun. 2023Step by step to your own Wikipedia page
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- 24. May. 2023Public Relations Global Network adds Finnish agency Ellun Kanat Oy to its list of European partners
PRGN expands European presence with Finnish agency
The Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network….
- 8. May. 2023Public Relations Global Network Elects Andy See Teong Leng as President
Andy See Teong Leng appointed new President of PRGN
The Public Relations Global Network (PRGN) recently elected a new slate of officers for one of the world’s largest…
- 10. Apr. 2023Public Relations network now comprises 54 agencies
PRGN with new agencies in Africa and India
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India…
- 20. Mar. 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. Mar. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 13. Feb. 2023How much does a PR consultant earn?
PR Consultant Salary
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in…
- 9. Jan. 2023My internship at Industrie-Contact
From intern to working student
I became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided…
- 2. Jan. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 2. Jan. 2023Trends and Challenges 2023
B2B Marketing in Germany
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in…
- 28. Nov. 2022Digital Customer Experience
The Marketing Trend 2023
New trends will increase and change the market in 2023. They all have one thing in common: it’s all…
- 1. Nov. 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany…
- 17. Oct. 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency…
- 5. Sep. 2022Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 4. Aug. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 18. Jul. 2022Joining the Public Relations Global Network was one of the best decisions in the agency's history
Industrie-Contact celebrates 20 years of PRGN membership
Looking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as…
- 20. Jun. 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 6. Jun. 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- 23. May. 2022David Fuscus will lead the Public Relations Global Network for the next 12 months
PRGN appoints David Fuscus as new president
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has…
- 9. May. 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet…
- 25. Apr. 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
With the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit….
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Germany
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