- 19. Feb. 2026How an established agency team helped Diakonie Hamburg attract more volunteers and donors
Strengthening the Brand in the Social Economy
How Diakonie Hamburg increased volunteers & donors: Integrated brand strategy, organizational development, and SEO/PR by a specialized agency team…
- 5. Jan. 2026Challenges and Opportunities for Journalists and PR Professionals
State of the Media Report 2025
State of the Media Report 2025: Key insights on journalism, PR, AI, media trends, challenges and opportunities shaping today’s…
- 15. Dec. 2025Hamburg-based PR agency ranks among top international agencies
Industrie-Contact wins four awards at the PRGN Best Practice Awards 2025 in Nairobi
Industrie-Contact wins four PRGN Best Practice Awards 2025 in Nairobi, ranking among the world’s top PR agencies for B2B,…
- 15. Sep. 2025PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 18. Aug. 2025What today’s brands must do to stay credible and relevant
How the Equation of Brand Influence Has Changed
Influence, once seen as a byproduct of visibility, is now the key metric for determining long-term relevance.
- 21. Jul. 2025Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Discover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 1. Jul. 2025International reach expanded
PRGN joins the ICCO
PRGN joins ICCO, expanding international reach. The partnership enhances influence, ethics, and AI-driven communication for PRGN members.
- 30. Jun. 2025The path is made by walking
In No Man’s Land Between University and Professional Life
Sometimes the path is made by walking, and every step, even an uncertain one, brings you closer to where…
- 15. May. 2025PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Discover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 1. May. 2025Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 14. Apr. 2025Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Learn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first…
- 1. Apr. 2025Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 10. Mar. 2025The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 17. Feb. 2025Kill Two Birds with One Stone: More Visitors at Your Booth and Increased Demand Through Higher Media Presence / Effective Support for Marketing and Sales
Trade Fair PR: Increasing Success with Effective Press Relations
With PR you can attract a greater number of potential clients to your stand and through media reports increase…
- 27. Jan. 2025Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
High-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 20. Jan. 2025When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Plan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 28. Oct. 2024Public Relations Global Network expands its presence with four agencies in Taiwan, Spain and the USA
PR network now represented by 58 agencies worldwide
The Public Relations Global Network has welcomed new members from Taiwan, Spain, Florida and Oregon, bringing the number of…
- 28. Oct. 2024Award-winning PR work
Industrie-Contact wins three awards at PRGN Best Practice Awards 2024
IC was honoured with one first and two third places in a total of three categories at PRGN Best…
- 14. Oct. 2024Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Jonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 1. Jul. 2024Natacha Clarac new President of the Public Relations Global Network
PRGN appoints Natacha Clarac as new President
PRGN, one of the world’s largest networks of independent public relations and communications agencies, recently elected a new leadership…
- 21. May. 2024How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Public Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2. May. 2024Get off to a flying start in PR
Dual study program in Public Relations
A dual study program in Public Relations offers practice-oriented training. Industrie-Contact is practice partner of the International University Hamburg.
- 20. Mar. 2024Ajambow: A revolution in the fitness industry
Ajambow – The sustainable group fitness and health innovation!
Ajambow® is more than just a training device – it is a holistic concept that revolutionizes both group and…
- 15. Mar. 2024Interview with Jouni Mölsa
Finnish Fortitude: Navigating the Russian Aggression and Shaping European Democracies
Jouni Mölsa, former head of communications for the president of the Republic of Finland and director general of communications…
- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
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Industrie-Contact AG
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
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