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The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
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Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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5 Steps to Finding the Right PR firm
Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
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PR Fees in Germany
What are currently the PR fees in Germany? The German PR association DPRG just published their so-called Trend Barometer…
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What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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Public Relations Budget
“I don\u2019t submit a proposal if the requester is not ready to tell me what budget he is willing…
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Internship 101
For many students and graduates, an internship represents the first step into professional life. However, too few young people…
