Trex

B2B and B2C product PR for WPC decking

Trex – B2B and B2C product PR for WPC decking

Logo Trex

Brand / Project

B2B and B2C product PR for WPC decking

Client

Trex

Origin of Client

USA

Project Services

Press Work, Online PR

Target Group

B2B, B2C

Client Duration

2012 –

Project Duration

2012 –

Agency

L.C.W.A. (Lead), Industrie-Contact

Summary

The US-American company Trex is the world market leader for high-quality decking made of wood-plastic composite. The floor coverings consist of over 95 percent recycled materials and are extremely robust and durable. Since 2012, our task has been to make Trex products known to target groups in the area B2B (specialized trade, gardening and landscaping, building trades, architecture, hotels and restaurants, municipal administration) and B2C (homeowners) and to increase demand. We also support Trex in marketing communication. Among other things, we have been developing printed sales materials and organizing photo shoots at installation locations since 2017.

Strategy

Comprehensive PR activities towards trade and consumer media in Germany, Switzerland and Austria (DACH region).

Execution and creativity

Writing and sending press releases to B2B and B2C media (especially newspapers and special interest media for home and garden owners)

Support of journalists in the creation of editorial articles.

Planning and implementation of media co-operations with B2C and B2B media, including installation reports and raffles.

Planning and realization of advertorials.

Development and continuous maintenance of a press image database.

Invitation and on-site support of journalists at trade fairs.

Planning and realization of photo shootings of Trex applications on site.

Development of printed sales materials (text and graphics) in coordination with Trex and its national sales partners.

Results

  • Between 150 and 200 clippings per year in target media
  • Continuous increase in awareness of the Trex brand and Trex products
  • Continuous growth of the brand in the DACH region