Qatar - Germany

Summary

Chancellor Angela Merkel and the Emir of Qatar as hosts and 1,000 high level guests.

10 billion EUR investment by Qatar in Germany announced.

Intense exchange on opportunities of economic and knowledge transfers.

Broad and positive media resonance in print, online and social media.

Strategy

Gala dinner: VIP service.

Forum: Organizational support.

Prior to event: PR service.

After the event: PR service.

Execution and creativity

Editorials & advertorials in Germany’s best national papers & news magazines

• FAZ.net
• Frankfurter Allgemeine Zeitung
• Spiegel
• Stern
• Süddeutsche Zeitung
• Welt

Gala dinner: VIP service with team of 10.

Event: Processing registration of 1,000 guests with agency team of 25 plus Qatari team of 10.

Event: Handling of media center & journalists with team of 5.

VIP service for spokespersons of the 5 panel groups with team of 10.

Prior and post event: media activities.

Collaboration with social media agency to support them with content.

Results

• Total media reach: 50+ million
• Clippings print and online: 100+
• Editors at event: 60+
• Broad recognition in Social Media
• Strengthened relations between Germany & Qatar
• German and Qatar Governments highly satisfied with outcome of event