medipharma cosmetics is the third-largest pharmacy cosmetics brand in Germany (as of 2019) with high advertising budgets in the TV sector. PR Challenge: Implement a successful PR campaign in the print media without the support of an advertising campaign. In the field of beauty PR, print and online media are highly relevant – the focus are magazines and online media with a high reach. Focus on quality and innovation of the brand. Individual media pitching based on grown personal journalist contacts. Text creation by a top beauty journalist who creatively implements the topics and integrates current beauty trends. Product presentation at beauty events for journalists and influencers. Media roadshow in Hamburg and Munich. Sending samples to key journalists. Participation in the Tina Anti-Aging Beauty Award: 1st prize sun protection care.Summary
Strategy
Execution and creativity
Results
medipharma cosmetics – Print Media Campaign