medipharma cosmetics

Print Media Campaign

medipharma cosmetics – Print Media Campaign

Logo medipharma cosmetics

Brand / Project

medipharma cosmetics

Client

Dr. Theiss Naturwaren GmbH

Origin of Client

Germany

Type of Client

Small & Medium-sized Enterprises (SMEs)

Industries

Beauty, Medicine & Healthcare

Project Services

Press Work, Online PR, Blogger Relations & Influencer Marketing, Live Communication

Target Group

B2C

Client Duration

2016 –

Project Duration

2019

Agency

Industrie-Contact

Summary

medipharma cosmetics is the third-largest pharmacy cosmetics brand in Germany (as of 2019) with high advertising budgets in the TV sector.

PR Challenge: Implement a successful PR campaign in the print media without the support of an advertising campaign.

Strategy

In the field of beauty PR, print and online media are highly relevant – the focus are magazines and online media with a high reach.

Focus on quality and innovation of the brand.

Individual media pitching based on grown personal journalist contacts.

Execution and creativity

Text creation by a top beauty journalist who creatively implements the topics and integrates current beauty trends.

Product presentation at beauty events for journalists and influencers.

Media roadshow in Hamburg and Munich.

Sending samples to key journalists.

Participation in the Tina Anti-Aging Beauty Award: 1st prize sun protection care.

Results

  • 200 clippings with a reach of almost 120 million in the first half of 2019 in high-quality women’s, yellow press and specialist media (focusing on pharmaceutical technicians and pharmacies)