Summary
The Abama Luxury Residences are located in the middle of the number 1 luxury resort on the Spanish Canary Island of Tenerife. The apartments and villas of Abama Luxury Residences are primarily aimed at HNWIs (High-Net-Worth-Individuals).
The idea was to create a high-level partnership with a luxury fashion label. We identified the luxury fashion and accessories brand ESCADA and arranged a photo shooting within the scenic Abama architecture.
It was a particularly great success that the shooting could be realized with the famous personality and alpha influencer, the well-known German model Stefanie Giesinger. She is the winner of the TV show Germany’s Next Top Model in 2014.
Strategy
Arrange high level partnership between Abama Luxury Residences and luxury fashion brand ESCADA in order to reach out to high level target groups.
Set up photo shooting as best way to visualize the partnership within the Abama architecture.
Give the partnership a beautiful face with the brand ambassador Stefanie Giesinger.
Execution and creativity
Organization of trip and stay for ESCADA team at Abama Resort.
Photo shooting by ESCADA team at Abama resort: 2 days, several locations, different settings; on top shooting and interview with Abama marketing head Elodie Casola to promote Abama Luxury Residences through ESCADA catalogue Spring-Summer 2019.
Several Instagram posts and Instagram stories by Stefanie Giesinger and ESCADA team during their stay at Abama.
Arrangement of huge editorial presence as well as photo series in ESCADA catalogue Spring-Summer 2019.
Creation of 2-page-interview with Abama marketing head Elodie Casola for ESCADA magazine.
Results
- Excellent reach for Abama through Stefanie Giesinger’s and ESCADA’s social channels:
• Stefanie Giesinger’s reach on Instagram: 3.7 million followers.
• ESCADA reach on Instagram: 246,000 followers. - In addition to the huge social media presence through Stefanie Giesinger’s and ESCADA’s channels, we achieved great visibility for the Abama Resort in the official ESCADA Spring-Summer Catalogue 2019 with several double pages.
• Reach: 30,000 copies for VIP customers at 750 locations worldwide.
