PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 3. Jun. 2015New algorithms for search engines
7 tips to improve your Google ranking
Read moreGoogle’s new algorithms for search engines: The following tips will help you to land as far as possible above on the searches hit list.
- 4. May. 2015Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach
PRGN Announces New Affiliates in Turkey and USA
Read morePublic Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 48 firms worldwide.
- 29. Jan. 2015Independent directory of German communications agencies recommends Industrie-Contact
IC awarded quality seal 2015
Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for excellent quality for the 6th consecutive year.
- 20. Jan. 2015MedGroup, APR, EagleMoss and Airport Dallas/Fort Worth on board
IC begins the new year 2015 with four international new clients
Read moreThe PR agency Industrie-Contact – based in Hamburg, Germany – has kicked off the new year with four foreign new clients: MedGroup, APR, EagleMoss and Airport Dallas/Fort Worth are on board.
- 3. Nov. 2014Silver and bronze for Industrie-Contact
IC wins 3 awards
Read moreAt this year’s PRGN awards ceremony Industrie-Contact (IC) won 2 silver medals in the categories Corporate Communications and Digital Communications and 1 bronze medal in the category Green PR.
- 22. Oct. 2014Interplay of SEO and PR more and more important
How to avoid gross SEO mistakes
Read moreInterplay of SEO and PR more and more important: Good content placed on the own website is essential.
- 5. Aug. 2014Great opportunity for PR professionals
PR is the new SEO
Read moreNew Google algorithms focus mostly on content. That’s an opportunity for PR professionals (who develop key message-driven strategies for their clients) to provide deep content and manage both sides of modern PR: the media and the SEO portions.
- 11. Jul. 2014Germany vs. Argentina
The World Cup Final 2014 Interview
Read moreForeign affairs: Hamburg soccer addict talks about the World Cup Final 2014 with Argentinian partner.
- 11. Jun. 2014Seleção vs. Die Mannschaft
The World Cup 2014 Interview
Read moreGerman Industrie-Contact CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup 2014.
- 30. Apr. 2014Ed Stevens, Chairman and CEO of Stevens Strategic Communications in Ohio, Named President-Elect
PR network elects Uwe Schmidt as president
Read morePublic Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on…
- 10. Apr. 2014Fourth largest independent global PR alliance seeks new network affiliations
PRGN Launches New Strategy, “Networking Networks”
Read moreUnder a new initiative called “Networking Networks”, PRGN wants to extend its partner strategy beyond the traditional public relations field.
- 25. Mar. 2014Uwe Schmidt from Hamburg will take over as head of worldwide agency network
German to become President of PRGN
Read moreUwe Schmidt, CEO of PR agency Industrie-Contact (IC), based in Hamburg, will take the chair of international agency group Public Relations Global Network (PRGN) at the end of April. IC, founded in 1979, is privately owned and PRGN member since 2002. Schmidt will succeed the American David Landis from…
- 3. Feb. 2014SEO PR - Part II
Search Engine Optimization (SEO) and Public Relations (PR) – Part 2
Read moreWHITE PAPER: Google has changed and rewards the rules, especially the creation and distribution of content. Thus, the PR comes into play.
- 20. Jan. 2014Excellent once again!
IC with an auspicious start and a quality label into the new year
Read moreThe PR agency Industrie-Contact (IC) based in Hamburg won the German VdWA quality label the fifth time in succession. The PR sector is heavily on the move.
- 20. Jan. 2014Green Public Relations
IC wins Silver Award for “Green PR”
Read moreAt this year’s PRGN Best Practice Award, Industrie-Contact (IC) has won the Silver Award for “Green Public Relations”. The awarded communication project was developed and executed for the in Germany largely unknown Finnish oil company Neste Oil.
- 5. Oct. 2013SEO-PR – The best of both worlds
Search Engine Optimization (SEO) and Public Relations (PR)
Read moreWhile previously there only used to be print (consumer and trade press) and electronic media (TV and radio), the World Wide Web’s triumph has led to a hitherto unimaginable degree of complexity.
- 2. Sep. 2013Preuss Messe and PR agency Industrie-Contact team up
Surplus value for trade show performances
Read morePreuss Messe Baugesellschaft mbH, from Holm, close to Hamburg, and Industrie-Contact (IC), PR and communications agency based in Hamburg, have agreed on a cooperation. The partnership’s goal is to combine high quality exhibition stand construction with professional communication activities to make exhibitors’ trade show presentations even more successful.
- 13. Jun. 2013New Partnership combines SEO and PR
seosupport and IC arrange cooperation
Read moreSEO PR – Through cooperation of seosupport and German PR agency Industrie-Contact it comes together what belongs together: online marketing and classic PR work.
- 23. Apr. 2013Public Relations Global Network elected David Landis as President
New PRGN leadership
Read moreMark Peterson (Melbourne, Australia) handed over the Presidency of PRGN – Public Relations Global Network to David Landis (San Francisco, USA) for one year at this year’s spring meeting in Santa Monica (USA). The successor in a year’s time will be Uwe Schmidt (Hamburg, Germany).
- 17. Apr. 2013Public Perception and Credibility
The French and Germans distrust companies
Read moreSurvey on public perception and credibility of companies in Germany and France 50% of Germans and 48% of the French do not trust the statements of companies. If it is, however, the company in which they work themselves, with 58% the Germans are giving more positive opinions than their...
- 31. Jan. 2013Public Relations Agency from Germany honered
PR agency IC awarded quality seal 2013
Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for the 4th consecutive year.
- 21. Jan. 2013"Prediction is very difficult, especially if it's about the future."
- 12. Nov. 2012Popular TV host warns of the dangers of burn injuries
Markus Lanz assumes sponsorship of Paulinchen in Hamburg
Read morePaulinchen, the Initiative for Children burn injuries Association, warns with billboards in the city of Hamburg against the danger of burns. Markus Lanz takes over the sponsorship for this campaign.
- 8. Oct. 2012
New members in France and Hungary for IC’s global PR network
Read moreIndustrie-Contact (IC) announced the addition of new worldwide agency affiliates in France and Hungary. Joining the ranks of Public Relations Global Network (PRGN) are the We Agency of France and Goodwill Communications in Hungary.
- 10. Sep. 2012
IC for 2 new customers on trade shows IFA and Spoga+Gafa
Read moreFor the Italian customers Sisvel Technology (3D/2D) IC organized background talks with trade media at the booth during the world’s largest audio/video fair IFA in Berlin. For the U.S. customer Trex (terrace deckings) the agency initiated appointments with media at the show Spoga+Gafa in Cologne.
