PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 8. Feb. 2016New Kids on the Blog

How bloggers have changed PR
By Industrie Contact on 8. Feb. 2016Read moreWhen US customers asked us for blogger PR five years ago – for example in the food and lifestyle sector – there were unfortunately only very limited opportunities to serve the blogger scene at the time. First of all there weren’t as many bloggers back then as there are…
- 18. Jan. 2016Print and/or Online?

What clients expect from a PR agency today
By Industrie Contact on 18. Jan. 2016Read moreSomething is changing. And very rapidly. Our clients, especially the recent additions, want to have another type of PR than was previously offered.
- 1. Jan. 2016Encryption by default

Industrie-Contact – keeping you safe
By Industrie Contact on 1. Jan. 2016Read moreThe connection between the Industrie-Contact website (industrie-contact.de) and your browser has been encrypted by default – for your safety.
- 24. Dec. 2015Dear Friends and Partners of Industrie-Contact

A wonderful Christmastime and a happy New Year!
By Industrie Contact on 24. Dec. 2015Read moreDear Friends and Partners of Industrie-Contact, we wish you a wonderful Christmastime and a happy New Year. Thank you for the good cooperation!
- 22. Dec. 2015
How can one support aid organizations by simple means?
By Industrie Contact on 22. Dec. 2015Read moreDonating your time and skills you’re good at – Industrie-Contact (IC) is supporting “Paulinchen” this year without gains (pro bono work).
- 24. Nov. 2015Bronze medallist winner at the 2015 World Rowing Junior Championships in Brazil and presently undertaking an internship at Industrie-Contact in Hamburg

Interview with Max Reichel
By Industrie Contact on 24. Nov. 2015Read moreMax Reichel, bronze medallist winner at the 2015 World Rowing Junior Championships in Brazil and presently intern at IC in Hamburg.
- 16. Nov. 2015Public Relations Global Network gives 39 international awards of excellence to 18 agency winners

PRGN Announces Winners of 2015 Best Practice Awards
By Industrie Contact on 16. Nov. 2015Read moreThe Public Relations Global Network (PRGN) recently announced the winners of its annual international Best Practice Awards competition in Dubai, United Arab Emirates: Cros (Russia) tops awards ceremony with 8 wins.
- 12. Nov. 2015... and why?

Which expert would you like to work with for a full day and why?
By Industrie Contact on 12. Nov. 2015Read more30 international PR experts as knowledge base: “swarm mentality”, was presently the best thing that could have happened to me in terms of gathering expert knowledge.
- 9. Nov. 2015The Public Relations Global Network welcomes The Hoyt Organization to its network and is pursuing additional partnership opportunities in China, Africa, Belgium and New York

PRGN adds affiliate in Los Angeles (USA)
By Industrie Contact on 9. Nov. 2015Read moreThe Public Relations Global Network (PRGN) today announced it has selected The Hoyt Organization, Inc., a Los Angeles-area based full- service public relations agency, as its newest affiliate. The Hoyt Organization is the 46th member of the group, thus expanding the PRGN presence in most major cities around the…
- 21. Sep. 2015Success with international networking and SEO

More international clients for German PR agency Industrie-Contact
By Industrie Contact on 21. Sep. 2015Read moreSuccess with international networking and SEO: 2015 was a successful year for Industrie-Contact (IC) especially in their overseas client portfolio.
- 3. Jun. 2015New algorithms for search engines

7 tips to improve your Google ranking
By Industrie Contact on 3. Jun. 2015Read moreGoogle’s new algorithms for search engines: The following tips will help you to land as far as possible above on the searches hit list.
- 4. May. 2015Addition of Reed Public Relations and Aristo Communications Adds to International Network’s Reach

PRGN Announces New Affiliates in Turkey and USA
By Industrie Contact on 4. May. 2015Read morePublic Relations Global Network (PRGN), today announced the addition of two new agency affiliates from Nashville, Tennessee (U.S.A) and Istanbul, Turkey, bringing its global reach to 48 firms worldwide.
- 29. Jan. 2015Independent directory of German communications agencies recommends Industrie-Contact

IC awarded quality seal 2015
By Industrie Contact on 29. Jan. 2015Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for excellent quality for the 6th consecutive year.
- 20. Jan. 2015MedGroup, APR, EagleMoss and Airport Dallas/Fort Worth on board

IC begins the new year 2015 with four international new clients
By Industrie Contact on 20. Jan. 2015Read moreThe PR agency Industrie-Contact – based in Hamburg, Germany – has kicked off the new year with four foreign new clients: MedGroup, APR, EagleMoss and Airport Dallas/Fort Worth are on board.
- 3. Nov. 2014Silver and bronze for Industrie-Contact

IC wins 3 awards
By Industrie Contact on 3. Nov. 2014Read moreAt this year’s PRGN awards ceremony Industrie-Contact (IC) won 2 silver medals in the categories Corporate Communications and Digital Communications and 1 bronze medal in the category Green PR.
- 22. Oct. 2014Interplay of SEO and PR more and more important

How to avoid gross SEO mistakes
By Industrie Contact on 22. Oct. 2014Read moreInterplay of SEO and PR more and more important: Good content placed on the own website is essential.
- 5. Aug. 2014Great opportunity for PR professionals

PR is the new SEO
By Industrie Contact on 5. Aug. 2014Read moreNew Google algorithms focus mostly on content. That’s an opportunity for PR professionals (who develop key message-driven strategies for their clients) to provide deep content and manage both sides of modern PR: the media and the SEO portions.
- 11. Jul. 2014Germany vs. Argentina

The World Cup Final 2014 Interview
By Industrie Contact on 11. Jul. 2014Read moreForeign affairs: Hamburg soccer addict talks about the World Cup Final 2014 with Argentinian partner.
- 11. Jun. 2014Seleção vs. Die Mannschaft

The World Cup 2014 Interview
By Industrie Contact on 11. Jun. 2014Read moreGerman Industrie-Contact CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup 2014.
- 30. Apr. 2014Ed Stevens, Chairman and CEO of Stevens Strategic Communications in Ohio, Named President-Elect

PR network elects Uwe Schmidt as president
By Industrie Contact on 30. Apr. 2014Read morePublic Relations Global Network (PRGN), one of the world’s leading international networks of independent public relations agencies, today announced the election of Uwe Schmidt, CEO and co-owner of Industrie-Contact (IC) in Hamburg, Germany as its new president. Schmidt will lead the worldwide network of 47 independently owned firms on…
- 10. Apr. 2014Fourth largest independent global PR alliance seeks new network affiliations

PRGN Launches New Strategy, “Networking Networks”
By Industrie Contact on 10. Apr. 2014Read moreUnder a new initiative called “Networking Networks”, PRGN wants to extend its partner strategy beyond the traditional public relations field.
- 25. Mar. 2014Uwe Schmidt from Hamburg will take over as head of worldwide agency network

German to become President of PRGN
By Industrie Contact on 25. Mar. 2014Read moreUwe Schmidt, CEO of PR agency Industrie-Contact (IC), based in Hamburg, will take the chair of international agency group Public Relations Global Network (PRGN) at the end of April. IC, founded in 1979, is privately owned and PRGN member since 2002. Schmidt will succeed the American David Landis from…
- 3. Feb. 2014SEO / GEO PR - Part II

Search Marketing (SEO / GEO) and Public Relations (PR) – Part 2
By Industrie Contact on 3. Feb. 2014Read moreWHITE PAPER: Google has changed and rewards the rules, especially the creation and distribution of content. Thus, the PR comes into play.
- 20. Jan. 2014Excellent once again!

IC with an auspicious start and a quality label into the new year
By Industrie Contact on 20. Jan. 2014Read moreThe PR agency Industrie-Contact (IC) based in Hamburg won the German VdWA quality label the fifth time in succession. The PR sector is heavily on the move.
- 20. Jan. 2014Green Public Relations

IC wins Silver Award for “Green PR”
By Industrie Contact on 20. Jan. 2014Read moreAt this year’s PRGN Best Practice Award, Industrie-Contact (IC) has won the Silver Award for “Green Public Relations”. The awarded communication project was developed and executed for the in Germany largely unknown Finnish oil company Neste Oil.




















