PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 5. Oct. 2017
5 Steps to Select the Right PR firm
By Industrie Contact on 5. Oct. 2017Read moreSelecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass the frogs, here’s a 5-step guaranteed process that will help you identify the right agency for your PR needs.
- 24. Aug. 2017
Crowdshop.eu becomes Profishop.de
By Industrie Contact on 24. Aug. 2017Read moreBremen-based startup Crowdshop GmbH, has changed the name of its successful B2B online shop from Crowdshop.eu to Profishop.de.
- 15. Aug. 2017
IC wins 7 new customers in 2017
By Industrie Contact on 15. Aug. 2017Read more“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching many more potential customers.”
- 15. Aug. 2017
Public Relations Budget
By Industrie Contact on 15. Aug. 2017Read more“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing to pay. And he must be able to pay our minimum budget. So both sides do not waste time.”
- 3. Aug. 2017
Internship 101
By Industrie Contact on 3. Aug. 2017Read moreFor many students and graduates, an internship represents the first step into professional life. However, too few young people are fully aware of the rights and obligations that come with intern status.
- 25. Jul. 2017
International Business
By Industrie Contact on 25. Jul. 2017Read moreAs the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges. The German PR agency Industrie-Contact AG, where I am currently interning, belongs to the PRGN (Public Relations Global Network) since 2002. Industrie-Contact works with customers both from Germany and from…
- 25. Jun. 2017
Fears of the future in Germany
By Industrie Contact on 25. Jun. 2017Read moreAround 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42 percent. Currently, 42 percent are not afraid of the future. For 70 percent of the respondents, a secure income is important, for two thirds of the citizens a secure job.
- 12. Jun. 2017
Intercultural interning
By Industrie Contact on 12. Jun. 2017Read moreBeing a French student interning in Germany is quite an exciting experience which, aside from the usual feeling of anticipation you get when stepping into the unknown, comes with its own particular kind of pressure: after all, you are playing a – however indirect – role in maintaining the…
- 25. May. 2017
Sonae Arauco at the Interzum 2017
By Industrie Contact on 25. May. 2017Read moreThe Interzum, hosted in the German city of Cologne, is the world’s leading B2B trade fair for furniture production and interior design. Every two years, the biggest deals are sealed there. The Interzum sets the tone for the rest of the furniture-supplying industry. For new customer Sonae Arauco, Industrie-Contact…
- 18. May. 2017
Press work at trade fairs
By Industrie Contact on 18. May. 2017Read moreOnly a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons why trade show communication opportunities are wasted.
- 16. May. 2017
PRGN Now 50 Members Strong
By Industrie Contact on 16. May. 2017Read moreThe German partners Industrie-Contact (IC) and cometis AG and the Public Relations Global Network (PRGN) announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. The group also unveiled a new PRGN website, which incorporates powerful search functionality to help companies…
- 8. May. 2017
Lifestyle Event of Webportalis
By Industrie Contact on 8. May. 2017Read moreHappy faces in the Panoramadeck at the Emporio Tower in Hamburg: IC has represented two clients at the first “All in One: Lifestyle Event” this year, organized by Webportalis.
- 18. Apr. 2017
Preventing Barbecue Casualties
By Industrie Contact on 18. Apr. 2017Read moreLonger days and warmer temperatures – many families are attracted by the beautiful weather to have a barbecue party. Although everyone seems to know how to barbecue, there are more than 4,000 barbecue accidents every year. Frequently, fire accelerators such as alcohol are the cause.
- 7. Mar. 2017
Coming strong: „Satisfyer“ and „partner“
By Industrie Contact on 7. Mar. 2017Read moreThe Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner. The end-consumer PR campaign is initially planned for one year in Germany, the U.K. and France with the focus on lifestyle media.
- 16. Feb. 2017
2016 most successful year so far for IC client Abama
By Industrie Contact on 16. Feb. 2017Read moreLuxury residences in Tenerife: The year of 2016 has been Abama’s most successful yet, with 50 apartment and villa sales – three times more as in 2013. Industrie-Contact has been in charge of PR for Abama since 2015.
- 16. Feb. 2017
PR mega trends 2017
By Industrie Contact on 16. Feb. 2017Read moreA survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated content marketing as a megatrend for 2017. This means that content marketing is by far the most important PR trend among respondents.
- 27. Jan. 2017
Second half of Bundesliga season for IC and Changhong
By Industrie Contact on 27. Jan. 2017Read moreThe electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese consumer electronics company is to attract more attention from the media on the German market and to further expand brand awareness. In July 2016, Changhong engaged Industrie-Contact (IC) to perform…
- 26. Jan. 2017
IC starts 2017 with three new clients
By Industrie Contact on 26. Jan. 2017Read moreFor the Hamburg-based PR-agency Industrie-Contact (IC), 2017 kicked of with the successful acquisition of three new clients: Solvay (USA), Datamars (Switzerland) and Zervant (Finland).
- 12. Dec. 2016
Why EOP should replace the PESO model
By Industrie Contact on 12. Dec. 2016Read moreCommunication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media channel.
- 28. Nov. 2016
IC honored twice at the PRGN Awards 2016
By Industrie Contact on 28. Nov. 2016Read moreThis year Hamburg-based PR agency Industrie-Contact (IC) had two reasons to celebrate due to being honored with two prices at the „PRGN Best Practice Awards“ in Lisbon, an internal competition held by the Public Relations Global Network (PRGN).
- 16. Nov. 2016
PRGN Winners of Best Practice Awards 2016
By Industrie Contact on 16. Nov. 2016Read moreThe Public Relations Global Network (PRGN) recently announced the winners of its annual international Best Practice Awards competition. 88 projects were introduced to the jury consisting of the full PRGN membership.
- 26. Oct. 2016
Green Cola for Bloggers
By Industrie Contact on 26. Oct. 2016Read moreIndustrie Contact (IC) has gained the new tasty client, Green Cola. The first step is to give bloggers an understanding of this new drink.
- 19. Sep. 2016
The Fall of Advertising and the Rise of PR
By Industrie Contact on 19. Sep. 2016Read moreAdvertising agencies need to rethink: The book classic “The Fall of Advertising and the Rise of PR” is more up-to-date than ever – especially against the background of current trends in PR.
- 16. Aug. 2016
Bloggers: the key to relatable, believable storytelling
By Industrie Contact on 16. Aug. 2016Read moreOur Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy. For one of their customers, outdoor clothing brand The North Face, they invited 3 of Italy’s most influential bloggers to the The North Face Laveredo Ultra Trail running event in…
- 1. Aug. 2016
Improper practices in Austria’s PR industry
By Industrie Contact on 1. Aug. 2016Read moreAccording to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices in communication”, because the credibility of media and PR is at stake. It’s about linkages, content marketing and fake posting. The boundaries between journalism, advertising, PR and unfair practices are…