PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 20. Sep. 2018Industrie-Contact helps leading Chinese automotive metropolis Xiangyang in Germany in the search for German cooperation partners and companies willing to settle in Germany
IC with Xiangyang at the IAA Commercial Vehicles trade show
Read moreThe Chinese automotive metropolis of Xiangyang, with around six million inhabitants, region of Hubei in Central China, is currently seeking interested companies and institutions for cooperation and settlement in Xiangyang. Industrie-Contact supported the city in this endeavour at the 2018’s IAA Commercial Vehicles trade show in Hanover. The direct…
- 17. Sep. 2018IC starts on MotorK
Cloud solutions for automotive car manufacturers
Read moreIn mid-September, Industrie-Contact took over the PR work for the Italian company MotorK in Germany. The aim is to improve brand perception among car manufacturers, dealerships, business partners, consumers (especially for the DriveK product) and potential employees. Press releases, by-lined articles, case studies and interviews in the relevant target…
- 14. Aug. 2018How does PR for Industry 4.0 work?
Industry 4.0 and the Challenge for Communication
Read moreThe term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe. Gabler’s Business Encyclopedia defines: “Industry 4.0 is a marketing term that is also used in science communication and stands for a future project of the German Federal Government.”
- 19. Jul. 2018SEO is not a witchcraft, but good craftsmanship
Smart David vs. Digital Goliath
Read moreHow do you get your website to the first result page of Google and to the very top? The two managing directors of our Berlin SEO partner agency seosupport GmbH, Vincent Sünderhauf and Sebastian Petrov, explain this in their practical book “Smart David vs. Digital Goliath”.
- 25. Jun. 2018... and the Labeling Obligation of Advertising Posts
The Power of Bloggers and Influencers
Read moreBloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful blogs or Instagram accounts. This raises the question of whether the commercial purpose of a post must be clearly identifiable.
- 28. May. 2018Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer
PRGN elect C.L. Conroy as President
Read moreGroup elects new president during bi-annual meeting; Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer. News literacy and #metoo among larger issues discussed by global PR professionals.
- 7. May. 2018Consumers trust influencers more than traditional advertising
The Rise of the Social Influencer
Read morePopularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
- 12. Mar. 2018SEO project from Hamburg
Industrie-Contact wins Auktionshaus Stahl as new customer
Read moreIndustrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the market for four decades and represents a constant major player in the German art trade with an international reputation.
- 1. Feb. 2018
Politics, energy and financing of SMEs in focus
Read moreIC is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and PRGN partners. Furthermore, TV interviews and press kit were commissioned by the new Swiss energy plant customer BNL Clean Energy, and Close Brothers from the UK were also acquired as…
- 26. Jan. 2018The Female Company
Burda Bootcamp
Read moreAnn-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company. Even better: In the Burda Bootcamp in front of about 600 guests they showcased their start-up and reached first place.
- 16. Jan. 2018Non-word of the year
Alternative Facts
Read moreThe current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump consultant Kellyanne Conway in connection with the inauguration of Trump.
- 2. Jan. 2018Salaries in the public relations industry
How much does a PR consultant earn in 2017?
Read moreThe Hamburg comparison platform GEHALT.de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have analysed the salary level structure for advertisers in a joint study for 2017.
- 18. Dec. 2017Hamburg PR agency Industrie-Contact has been on the international stage for 15 years
PRGN celebrates 25th anniversary
Read moreIn 2017, the Public Relations Global Network (PRGN) celebrates its 25th anniversary. What began with a handful of former American Edelman escapists is now a vibrant global network of 50 partner agencies on all continents, meeting twice a year for a multi-day conference.
- 1. Nov. 2017More than pleasing: Industrie-Contact awarded at PRGN Best Practice Awards
IC wins silver with Satisfyer
Read moreIndustrie-Contact was again successful at the PRGN Best Practice Awards 2017: IC was awarded the Silver Award in the “Agency Collaboration” category. The prize was awarded for the PR work for the love toy brands “Satisfyer” and “partner”, in which IC cooperates with its partner agencies Spider PR in…
- 31. Oct. 2017Hamburg-based agency Industrie-Contact has been on board for 15 years
PRGN now also present in Brazil, Mexico and Malaysia
Read moreAt the bi-annual network conference in Kyoto, agency owners welcomed the new members ‘SMARTPR’ from Brazil, ‘Another Company’ from Mexico and ‘Perspective Strategies’ from Malaysia.
- 23. Oct. 2017IC contributes PR and Public Affairs know-how to the BdW
Industrie-Contact joins Beirat der Wirtschaft
Read moreIndustrie-Contact (IC) has now joined the BdW – Beirat der Wirtschaft e. V. At the same time, the chairman of the IC board of directors, Jürgen Klimke, who has also been a member of the German Bundestag until October 2017, has taken over the position of vice-president of the…
- 5. Oct. 2017Selecting the perfect PR and marketing communications agency
5 Steps to Select the Right PR firm
Read moreSelecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass the frogs, here’s a 5-step guaranteed process that will help you identify the right agency for your PR needs.
- 24. Aug. 2017Bremen-based startup sets out to become Europe’s greatest B2B online retailer under new name
Crowdshop.eu becomes Profishop.de
Read moreBremen-based startup Crowdshop GmbH, has changed the name of its successful B2B online shop from Crowdshop.eu to Profishop.de.
- 15. Aug. 2017
IC wins 7 new customers in 2017
Read more“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching many more potential customers.”
- 15. Aug. 2017Potential customers that do not unveil PR budget
Public Relations Budget
Read more“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing to pay. And he must be able to pay our minimum budget. So both sides do not waste time.”
- 3. Aug. 2017Stepping into professional life
Internship 101
Read moreFor many students and graduates, an internship represents the first step into professional life. However, too few young people are fully aware of the rights and obligations that come with intern status.
- 25. Jul. 2017Finding other way of communicating when English is everywhere
International Business
Read moreAs the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges. The German PR agency Industrie-Contact AG, where I am currently interning, belongs to the PRGN (Public Relations Global Network) since 2002. Industrie-Contact works with customers both from Germany and from…
- 25. Jun. 2017"Germans do not want an abundance of wealth, but material, mental and social security."
Fears of the future in Germany
Read moreAround 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42 percent. Currently, 42 percent are not afraid of the future. For 70 percent of the respondents, a secure income is important, for two thirds of the citizens a secure job.
- 12. Jun. 2017A particular kind of pressure
Intercultural interning
Read moreBeing a French student interning in Germany is quite an exciting experience which, aside from the usual feeling of anticipation you get when stepping into the unknown, comes with its own particular kind of pressure: after all, you are playing a – however indirect – role in maintaining the…
- 25. May. 2017
Sonae Arauco at the Interzum 2017
Read moreThe Interzum, hosted in the German city of Cologne, is the world’s leading B2B trade fair for furniture production and interior design. Every two years, the biggest deals are sealed there. The Interzum sets the tone for the rest of the furniture-supplying industry. For new customer Sonae Arauco, Industrie-Contact…
