PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 16. Jan. 2018Non-word of the year
Alternative Facts
Read moreThe current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump consultant Kellyanne Conway in connection with the inauguration of Trump.
- 2. Jan. 2018Salaries in the public relations industry
How much does a PR consultant earn in 2017?
Read moreThe Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have analysed the salary level structure for advertisers in a joint study for 2017.
- 18. Dec. 2017Hamburg PR agency Industrie-Contact has been on the international stage for 15 years
PRGN celebrates 25th anniversary
Read moreIn 2017, the Public Relations Global Network (PRGN) celebrates its 25th anniversary. What began with a handful of former American Edelman escapists is now a vibrant global network of 50 partner agencies on all continents, meeting twice a year for a multi-day conference.
- 1. Nov. 2017More than pleasing: Industrie-Contact awarded at PRGN Best Practice Awards
IC wins silver with Satisfyer
Read moreIndustrie-Contact was again successful at the PRGN Best Practice Awards 2017: IC was awarded the Silver Award in the “Agency Collaboration” category. The prize was awarded for the PR work for the love toy brands “Satisfyer” and “partner”, in which IC cooperates with its partner agencies Spider PR in…
- 31. Oct. 2017Hamburg-based agency Industrie-Contact has been on board for 15 years
PRGN now also present in Brazil, Mexico and Malaysia
Read moreAt the bi-annual network conference in Kyoto, agency owners welcomed the new members ‘SMARTPR’ from Brazil, ‘Another Company’ from Mexico and ‘Perspective Strategies’ from Malaysia.
- 23. Oct. 2017IC contributes PR and Public Affairs know-how to the BdW
Industrie-Contact joins Beirat der Wirtschaft
Read moreIndustrie-Contact (IC) has now joined the BdW – Beirat der Wirtschaft e. V. At the same time, the chairman of the IC board of directors, Jürgen Klimke, who has also been a member of the German Bundestag until October 2017, has taken over the position of vice-president of the…
- 5. Oct. 2017Selecting the perfect PR and marketing communications agency
5 Steps to Select the Right PR firm
Read moreSelecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass the frogs, here’s a 5-step guaranteed process that will help you identify the right agency for your PR needs.
- 24. Aug. 2017Bremen-based startup sets out to become Europe’s greatest B2B online retailer under new name
Crowdshop.eu becomes Profishop.de
Read moreBremen-based startup Crowdshop GmbH, has changed the name of its successful B2B online shop from Crowdshop.eu to Profishop.de.
- 15. Aug. 2017
IC wins 7 new customers in 2017
Read more“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching many more potential customers.”
- 15. Aug. 2017Potential customers that do not unveil PR budget
Public Relations Budget
Read more“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing to pay. And he must be able to pay our minimum budget. So both sides do not waste time.”
- 3. Aug. 2017Stepping into professional life
Internship 101
Read moreFor many students and graduates, an internship represents the first step into professional life. However, too few young people are fully aware of the rights and obligations that come with intern status.
- 25. Jul. 2017Finding other way of communicating when English is everywhere
International Business
Read moreAs the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges. The German PR agency Industrie-Contact AG, where I am currently interning, belongs to the PRGN (Public Relations Global Network) since 2002. Industrie-Contact works with customers both from Germany and from…
- 25. Jun. 2017"Germans do not want an abundance of wealth, but material, mental and social security."
Fears of the future in Germany
Read moreAround 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42 percent. Currently, 42 percent are not afraid of the future. For 70 percent of the respondents, a secure income is important, for two thirds of the citizens a secure job.
- 12. Jun. 2017A particular kind of pressure
Intercultural interning
Read moreBeing a French student interning in Germany is quite an exciting experience which, aside from the usual feeling of anticipation you get when stepping into the unknown, comes with its own particular kind of pressure: after all, you are playing a – however indirect – role in maintaining the…
- 25. May. 2017
Sonae Arauco at the Interzum 2017
Read moreThe Interzum, hosted in the German city of Cologne, is the world’s leading B2B trade fair for furniture production and interior design. Every two years, the biggest deals are sealed there. The Interzum sets the tone for the rest of the furniture-supplying industry. For new customer Sonae Arauco, Industrie-Contact…
- 18. May. 2017A wasted opportunity more often than not
Press work at trade fairs
Read moreOnly a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons why trade show communication opportunities are wasted.
- 16. May. 2017New Agencies, New President, New Website
PRGN Now 50 Members Strong
Read moreThe German partners Industrie-Contact (IC) and cometis AG and the Public Relations Global Network (PRGN) announced the addition of two new communications agency affiliates to one of the world’s largest PR agency networks. The group also unveiled a new PRGN website, which incorporates powerful search functionality to help companies…
- 8. May. 2017
Lifestyle Event of Webportalis
Read moreHappy faces in the Panoramadeck at the Emporio Tower in Hamburg: IC has represented two clients at the first “All in One: Lifestyle Event” this year, organized by Webportalis.
- 18. Apr. 2017Paulinchen - Initiative for Burned Children provides tips for safe barbecues
Preventing Barbecue Casualties
Read moreLonger days and warmer temperatures – many families are attracted by the beautiful weather to have a barbecue party. Although everyone seems to know how to barbecue, there are more than 4,000 barbecue accidents every year. Frequently, fire accelerators such as alcohol are the cause.
- 7. Mar. 2017
Coming strong: „Satisfyer“ and „partner“
Read moreThe Hamburg-based agency Industrie-Contact (IC) has secured an international PR budget for the two lovetoy brands Satisfyer and partner. The end-consumer PR campaign is initially planned for one year in Germany, the U.K. and France with the focus on lifestyle media.
- 16. Feb. 2017A house in the South : coveted luxury residences in Tenerife
2016 most successful year so far for IC client Abama
Read moreLuxury residences in Tenerife: The year of 2016 has been Abama’s most successful yet, with 50 apartment and villa sales – three times more as in 2013. Industrie-Contact has been in charge of PR for Abama since 2015.
- 16. Feb. 2017Content marketing is becoming more important
PR mega trends 2017
Read moreA survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated content marketing as a megatrend for 2017. This means that content marketing is by far the most important PR trend among respondents.
- 27. Jan. 2017Changhong is sponsor of FC Augsburg
Second half of Bundesliga season for IC and Changhong
Read moreThe electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese consumer electronics company is to attract more attention from the media on the German market and to further expand brand awareness. In July 2016, Changhong engaged Industrie-Contact (IC) to perform…
- 26. Jan. 2017
IC starts 2017 with three new clients
Read moreFor the Hamburg-based PR-agency Industrie-Contact (IC), 2017 kicked of with the successful acquisition of three new clients: Solvay (USA), Datamars (Switzerland) and Zervant (Finland).
- 12. Dec. 2016Focus on customers
Why EOP should replace the PESO model
Read moreCommunication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media channel.
