PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
Read moreFor 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments in Germany. He deals with all areas of life and draws up forecasts for the future. Now he has published the book “Wissen, was wird – Eine kleine Geschichte der…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
Read moreWhen marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced by Internet personalities with thousands of followers on social network sites. And why shouldn’t they? A post in a social network like Instagram can reach large audiences in a very…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
Read moreThe trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment. Although the number of newspaper and magazine readers is declining, national newspapers have been able to increase their range of coverage.
- 2. Jul. 2019Crisis Communication when Shit Happens™
Five PR disasters that we can learn from
Read moreEven though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But what makes an actual PR disaster, is not necessarily the mere existence of a crisis but rather the way this crisis is dealt with.
- 1. Jul. 2019Cars, Commercial & light commercial vehicles
Buchbinder Auktion now relies on IC for its PR activities
Read moreBuchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to make automobile dealers in Germany and abroad medially aware of the auctions of Buchbinder.
- 24. Jun. 2019Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth
PRGN Names PR Agency Executives as Regional Vice Presidents
Read moreTo drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs, the Public Relations Global Network (PRGN) has adopted a new strategic plan, added a regional structure and has appointed three PR industry veterans as regional vice presidents.
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
Read moreNo matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet,…
- 19. Jun. 2019
#IC40YEARS – Summer party for the 40th anniversary
Read moreOn the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of IC as well as the other parties from the IC building were invited.
- 4. Jun. 2019Tips based on 40 years of PR experience
Drafting PR Case Studies
Read moreAfter 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of…
- 3. Jun. 2019Aaron Blank from Seattle new President
PRGN Add Offices in Helsinki and New York
Read morePublic Relations Global Network (PRGN) announced the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss best practices…
- 26. Apr. 2019Italy's largest service mediator relies on Industrie-Contact
Online PR: ProntoPro starts Collaboration with IC
Read moreIndustrie-Contact supports ProntoPro, Italy’s largest service intermediary, in the area of online PR. The aim is to make ProntoPro known in Germany through online articles. The Milan-based start-up was founded in 2015 and, according to its own figures, is the No. 1 for services in Italy, Austria and Switzerland.
- 8. Apr. 2019
IC40YEARS – Industrie-Contact donates 40 trees
Read moreTogether with the Schutzgemeinschaft Deutscher Wald (SDW), the Stiftung Unternehmen Wald and the forester’s station Duvenstedter Brook, the IC team planted 40 beech trees in Hamburg-Duvenstedt. On the occasion of its 40th anniversary, IC donated the trees to the Stiftung Unternehmen Wald.
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Read moreIndustrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in Germany. Under the motto “40 years in 40 weeks”, the agency will launch its #IC40YEARS communications campaign for the remaining 40 calendar weeks at the end of March.
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
Read moreThe German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met on 20 March 2019 for a conference on economic and technical cooperation at the Adlon Hotel in Berlin.
- 20. Feb. 2019How PR agencies achieve results
DesignRush lists Industrie-Contact under global top 25 PR firms
Read moreThe agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a press release of the B2B marketplace the most important ways are pointed out, how PR agencies obtain results.
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Read moreNowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car dealers is far from being fully developed. A study by MotorK now shows that around one in two European car dealers is not well positioned with their website.
- 11. Feb. 2019Identify differences between agencies
How to find the right PR agency
Read moreNo coverage results, texts don’t read well and you can’t get your contact person on the phone for days: Unfortunately, not all PR agencies are what they promised to be. But what are the differences between good and not so good agencies?
- 6. Feb. 2019Our Way
Networking in a Global World
Read moreFinding the right business partners in a globally networked world is not easy. How do you know what a good design agency in Texas or Spain or Singapore is? Nobody is so well connected personally that he has an answer to all requirements.
- 18. Jan. 2019Our most loyal customer for 25 years
Hanseatisches Schlackenkontor
Read moreThe Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting from the Hamburg waste incineration process in an environmentally friendly manner as a quality building material for road construction and other applications.
- 18. Jan. 2019The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network
PRGN Adds PR Agency Offices in India and Georgia
Read moreThe Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. PRGN recently added new criteria to its by-laws that allows existing members to acquire new licenses…
- 9. Nov. 2018Public Relations Global Network (PRGN) Selects its First Executive Director
PRGN selects Gábor Jelinek as Executive Director
Read moreThe Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year.
- 29. Oct. 2018Industrie-Contact wins most important Public Relations Global Network Award
IC awarded Gold
Read moreAt the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award. This prize, which was awarded for the first time, is reserved for the agency, which was able to broker the highest budget sum to other partners within the 50-member organization.
- 22. Oct. 2018International Erotic PR Campaign - Challenges for the Agency
Erotic PR: How does public relations work for sex toys?
Read moreThe first request for support in the area of erotic PR fluttered into the house in the middle of the 2000s. The reactions among the colleagues ranged from “Aaah … what an exciting topic” to “Oh God … that doesn’t work at all”.
- 1. Oct. 2018interesting presentation or a boring waste of time
How To Become A Better Presenter
Read moreWhen watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time.
- 20. Sep. 2018Industrie-Contact helps leading Chinese automotive metropolis Xiangyang in Germany in the search for German cooperation partners and companies willing to settle in Germany
IC with Xiangyang at the IAA Commercial Vehicles trade show
Read moreThe Chinese automotive metropolis of Xiangyang, with around six million inhabitants, region of Hubei in Central China, is currently seeking interested companies and institutions for cooperation and settlement in Xiangyang. Industrie-Contact supported the city in this endeavour at the 2018’s IAA Commercial Vehicles trade show in Hanover. The direct…
