PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 3. Jun. 2019Aaron Blank from Seattle new President
PRGN Add Offices in Helsinki and New York
Read morePublic Relations Global Network (PRGN) announced the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss best practices…
- 26. Apr. 2019Italy's largest service mediator relies on Industrie-Contact
Online PR: ProntoPro starts Collaboration with IC
Read moreIndustrie-Contact supports ProntoPro, Italy’s largest service intermediary, in the area of online PR. The aim is to make ProntoPro known in Germany through online articles. The Milan-based start-up was founded in 2015 and, according to its own figures, is the No. 1 for services in Italy, Austria and Switzerland.
- 8. Apr. 2019
#IC40YEARS – Industrie-Contact donates 40 trees
Read moreTogether with the Schutzgemeinschaft Deutscher Wald (SDW), the Stiftung Unternehmen Wald and the forester’s station Duvenstedter Brook, the IC team planted 40 beech trees in Hamburg-Duvenstedt. On the occasion of its 40th anniversary, IC donated the trees to the Stiftung Unternehmen Wald.
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Read moreIndustrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in Germany. Under the motto “40 years in 40 weeks”, the agency will launch its #IC40YEARS communications campaign for the remaining 40 calendar weeks at the end of March.
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
Read moreThe German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met on 20 March 2019 for a conference on economic and technical cooperation at the Adlon Hotel in Berlin.
- 20. Feb. 2019How PR agencies achieve results
DesignRush lists Industrie-Contact under global top 25 PR firms
Read moreThe agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a press release of the B2B marketplace the most important ways are pointed out, how PR agencies obtain results.
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Read moreNowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car dealers is far from being fully developed. A study by MotorK now shows that around one in two European car dealers is not well positioned with their website.
- 11. Feb. 2019Identify differences between agencies
How to find the right PR agency
Read moreNo coverage results, texts don’t read well and you can’t get your contact person on the phone for days: Unfortunately, not all PR agencies are what they promised to be. But what are the differences between good and not so good agencies?
- 6. Feb. 2019Our Way
Networking in a Global World
Read moreFinding the right business partners in a globally networked world is not easy. How do you know what a good design agency in Texas or Spain or Singapore is? Nobody is so well connected personally that he has an answer to all requirements.
- 18. Jan. 2019Our most loyal customer for 25 years
Hanseatisches Schlackenkontor
Read moreThe Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting from the Hamburg waste incineration process in an environmentally friendly manner as a quality building material for road construction and other applications.
- 18. Jan. 2019The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network
PRGN Adds PR Agency Offices in India and Georgia
Read moreThe Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. PRGN recently added new criteria to its by-laws that allows existing members to acquire new licenses…
- 9. Nov. 2018Public Relations Global Network (PRGN) Selects its First Executive Director
PRGN selects Gábor Jelinek as Executive Director
Read moreThe Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year.
- 29. Oct. 2018Industrie-Contact wins most important Public Relations Global Network Award
IC awarded Gold
Read moreAt the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award. This prize, which was awarded for the first time, is reserved for the agency, which was able to broker the highest budget sum to other partners within the 50-member organization.
- 22. Oct. 2018International Erotic PR Campaign - Challenges for the Agency
Erotic PR: How does public relations work for sex toys?
Read moreThe first request for support in the area of erotic PR fluttered into the house in the middle of the 2000s. The reactions among the colleagues ranged from “Aaah … what an exciting topic” to “Oh God … that doesn’t work at all”.
- 1. Oct. 2018interesting presentation or a boring waste of time
How To Become A Better Presenter
Read moreWhen watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time.
- 20. Sep. 2018Industrie-Contact helps leading Chinese automotive metropolis Xiangyang in Germany in the search for German cooperation partners and companies willing to settle in Germany
IC with Xiangyang at the IAA Commercial Vehicles trade show
Read moreThe Chinese automotive metropolis of Xiangyang, with around six million inhabitants, region of Hubei in Central China, is currently seeking interested companies and institutions for cooperation and settlement in Xiangyang. Industrie-Contact supported the city in this endeavour at the 2018’s IAA Commercial Vehicles trade show in Hanover. The direct…
- 17. Sep. 2018IC starts on MotorK
Cloud solutions for automotive car manufacturers
Read moreIn mid-September, Industrie-Contact took over the PR work for the Italian company MotorK in Germany. The aim is to improve brand perception among car manufacturers, dealerships, business partners, consumers (especially for the DriveK product) and potential employees. Press releases, by-lined articles, case studies and interviews in the relevant target…
- 14. Aug. 2018How does PR for Industry 4.0 work?
Industry 4.0 and the Challenge for Communication
Read moreThe term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe. Gabler’s Business Encyclopedia defines: “Industry 4.0 is a marketing term that is also used in science communication and stands for a future project of the German Federal Government.”
- 19. Jul. 2018SEO is not a witchcraft, but good craftsmanship
Smart David vs. Digital Goliath
Read moreHow do you get your website to the first result page of Google and to the very top? The two managing directors of our Berlin SEO partner agency seosupport GmbH, Vincent Sünderhauf and Sebastian Petrov, explain this in their practical book “Smart David vs. Digital Goliath”.
- 25. Jun. 2018... and the Labeling Obligation of Advertising Posts
The Power of Bloggers and Influencers
Read moreBloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful blogs or Instagram accounts. This raises the question of whether the commercial purpose of a post must be clearly identifiable.
- 28. May. 2018Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer
PRGN elect C.L. Conroy as President
Read moreGroup elects new president during bi-annual meeting; Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer. News literacy and #metoo among larger issues discussed by global PR professionals.
- 7. May. 2018Consumers trust influencers more than traditional advertising
The Rise of the Social Influencer
Read morePopularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
- 12. Mar. 2018SEO project from Hamburg
Industrie-Contact wins Auktionshaus Stahl as new customer
Read moreIndustrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the market for four decades and represents a constant major player in the German art trade with an international reputation.
- 1. Feb. 2018
Politics, energy and financing of SMEs in focus
Read moreIC is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and PRGN partners. Furthermore, TV interviews and press kit were commissioned by the new Swiss energy plant customer BNL Clean Energy, and Close Brothers from the UK were also acquired as…
- 26. Jan. 2018The Female Company
Burda Bootcamp
Read moreAnn-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company. Even better: In the Burda Bootcamp in front of about 600 guests they showcased their start-up and reached first place.
