PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 9. Nov. 2018
PRGN selects Gábor Jelinek as Executive Director
By Industrie Contact on 9. Nov. 2018Read moreThe Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year.
- 29. Oct. 2018
IC awarded Gold
By Industrie Contact on 29. Oct. 2018Read moreAt the autumn conference of the Public Relations Global Network in Bucharest, Industrie-Contact received the PRGN Business Power Award. This prize, which was awarded for the first time, is reserved for the agency, which was able to broker the highest budget sum to other partners within the 50-member organization.
- 22. Oct. 2018
Erotic PR: How does public relations work for sex toys?
By Industrie Contact on 22. Oct. 2018Read moreThe first request for support in the area of erotic PR fluttered into the house in the middle of the 2000s. The reactions among the colleagues ranged from “Aaah … what an exciting topic” to “Oh God … that doesn’t work at all”.
- 1. Oct. 2018
How To Become A Better Presenter
By Industrie Contact on 1. Oct. 2018Read moreWhen watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time.
- 20. Sep. 2018
IC with Xiangyang at the IAA Commercial Vehicles trade show
By Industrie Contact on 20. Sep. 2018Read moreThe Chinese automotive metropolis of Xiangyang, with around six million inhabitants, region of Hubei in Central China, is currently seeking interested companies and institutions for cooperation and settlement in Xiangyang. Industrie-Contact supported the city in this endeavour at the 2018’s IAA Commercial Vehicles trade show in Hanover. The direct…
- 17. Sep. 2018
Cloud solutions for automotive car manufacturers
By Industrie Contact on 17. Sep. 2018Read moreIn mid-September, Industrie-Contact took over the PR work for the Italian company MotorK in Germany. The aim is to improve brand perception among car manufacturers, dealerships, business partners, consumers (especially for the DriveK product) and potential employees. Press releases, by-lined articles, case studies and interviews in the relevant target…
- 14. Aug. 2018
Industry 4.0 and the Challenge for Communication
By Industrie Contact on 14. Aug. 2018Read moreThe term “Industry 4.0” was presented to the public for the first time in 2011 at the Hannover Messe. Gabler’s Business Encyclopedia defines: “Industry 4.0 is a marketing term that is also used in science communication and stands for a future project of the German Federal Government.”
- 19. Jul. 2018
Smart David vs. Digital Goliath
By Industrie Contact on 19. Jul. 2018Read moreHow do you get your website to the first result page of Google and to the very top? The two managing directors of our Berlin SEO partner agency seosupport GmbH, Vincent Sünderhauf and Sebastian Petrov, explain this in their practical book “Smart David vs. Digital Goliath”.
- 25. Jun. 2018
The Power of Bloggers and Influencers
By Industrie Contact on 25. Jun. 2018Read moreBloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful blogs or Instagram accounts. This raises the question of whether the commercial purpose of a post must be clearly identifiable.
- 28. May. 2018
PRGN elect C.L. Conroy as President
By Industrie Contact on 28. May. 2018Read moreGroup elects new president during bi-annual meeting; Seattle’s Aaron Blank elected as president-elect, Los Angeles’ Leeza Hoyt named secretary and San Francisco’s Sean Dowdall chosen as Treasurer. News literacy and #metoo among larger issues discussed by global PR professionals.
- 7. May. 2018
The Rise of the Social Influencer
By Industrie Contact on 7. May. 2018Read morePopularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when people weren’t sure if social…
- 12. Mar. 2018
Industrie-Contact wins Auktionshaus Stahl as new customer
By Industrie Contact on 12. Mar. 2018Read moreIndustrie-Contact has won the Auktionshaus Stahl as a new customer. The Hamburg-based auction house has been established on the market for four decades and represents a constant major player in the German art trade with an international reputation.
- 1. Feb. 2018
Politics, energy and financing of SMEs in focus
By Industrie Contact on 1. Feb. 2018Read moreIC is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and PRGN partners. Furthermore, TV interviews and press kit were commissioned by the new Swiss energy plant customer BNL Clean Energy, and Close Brothers from the UK were also acquired as…
- 26. Jan. 2018
Burda Bootcamp
By Industrie Contact on 26. Jan. 2018Read moreAnn-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company. Even better: In the Burda Bootcamp in front of about 600 guests they showcased their start-up and reached first place.
- 16. Jan. 2018
Alternative Facts
By Industrie Contact on 16. Jan. 2018Read moreThe current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump consultant Kellyanne Conway in connection with the inauguration of Trump.
- 2. Jan. 2018
How much does a PR consultant earn in 2017?
By Industrie Contact on 2. Jan. 2018Read moreThe Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have analysed the salary level structure for advertisers in a joint study for 2017.
- 18. Dec. 2017
PRGN celebrates 25th anniversary
By Industrie Contact on 18. Dec. 2017Read moreIn 2017, the Public Relations Global Network (PRGN) celebrates its 25th anniversary. What began with a handful of former American Edelman escapists is now a vibrant global network of 50 partner agencies on all continents, meeting twice a year for a multi-day conference.
- 1. Nov. 2017
IC wins silver with Satisfyer
By Industrie Contact on 1. Nov. 2017Read moreIndustrie-Contact was again successful at the PRGN Best Practice Awards 2017: IC was awarded the Silver Award in the “Agency Collaboration” category. The prize was awarded for the PR work for the love toy brands “Satisfyer” and “partner”, in which IC cooperates with its partner agencies Spider PR in…
- 31. Oct. 2017
PRGN now also present in Brazil, Mexico and Malaysia
By Industrie Contact on 31. Oct. 2017Read moreAt the bi-annual network conference in Kyoto, agency owners welcomed the new members ‘SMARTPR’ from Brazil, ‘Another Company’ from Mexico and ‘Perspective Strategies’ from Malaysia.
- 23. Oct. 2017
Industrie-Contact joins Beirat der Wirtschaft
By Industrie Contact on 23. Oct. 2017Read moreIndustrie-Contact (IC) has now joined the BdW – Beirat der Wirtschaft e. V. At the same time, the chairman of the IC board of directors, Jürgen Klimke, who has also been a member of the German Bundestag until October 2017, has taken over the position of vice-president of the…
- 5. Oct. 2017
5 Steps to Select the Right PR firm
By Industrie Contact on 5. Oct. 2017Read moreSelecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass the frogs, here’s a 5-step guaranteed process that will help you identify the right agency for your PR needs.
- 24. Aug. 2017
Crowdshop.eu becomes Profishop.de
By Industrie Contact on 24. Aug. 2017Read moreBremen-based startup Crowdshop GmbH, has changed the name of its successful B2B online shop from Crowdshop.eu to Profishop.de.
- 15. Aug. 2017
IC wins 7 new customers in 2017
By Industrie Contact on 15. Aug. 2017Read more“In the past twelve months, we have been intensively optimizing our website for search engines, and are now reaching many more potential customers.”
- 15. Aug. 2017
Public Relations Budget
By Industrie Contact on 15. Aug. 2017Read more“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing to pay. And he must be able to pay our minimum budget. So both sides do not waste time.”
- 3. Aug. 2017
Internship 101
By Industrie Contact on 3. Aug. 2017Read moreFor many students and graduates, an internship represents the first step into professional life. However, too few young people are fully aware of the rights and obligations that come with intern status.