PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Read moreGermany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations or postponements due to the corona virus hit the German trade fair market particularly hard. At the end of February, the ITB in Berlin, FIBO in Cologne and Light &…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
Read morePESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become more and more important in debates on optimizing the approach of target groups.
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
Read moreThe relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Read moreFinancial transactions online are still a problem for many internet users – but new methods promise a high level of security.
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
Read moreThe figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media (IVW) prove this: The circulation figures of German print media continue to decline. While individual sales are declining, in some cases very significantly, subscription figures are proving to be more…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
Read moreA clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective social media channels alongside YouTube and Snapchat. However, the channels are always on the move and the trends for successful posts are constantly changing.
- 8. Jan. 2020Half-full or half-empty?
All you need to know about framing
Read moreThe importance of dealing with framing should not be underestimated. Every statement or word has an impact on the recipient. Pictures, smells, noises or experiences form a frame of meaning in a message. Through framing, this message can be received differently by the recipient and can therefore have different…
- 23. Dec. 2019An unforgettable experience
Internship at the PR Agency Germany
Read moreFor the last four months I was able to gain an insight into PR and public affairs work during my bachelor’s internship at Industrie-Contact. Time flew by. I have the feeling that I’ve only been here for a few weeks. A weird feeling when I think about waking up…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
Read moreIn 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on the road to the future. Therefore, it is time to dare a cheerful and at the same time visionary outlook in order to anticipate developments in communication and humanity.
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Read moreMany topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths invited visitors to exchange information. We summarize some important findings in this blog post.
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
Read more“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate culture. He claims that strategy is important, but that a company’s culture is the true path to success.
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Read moreIndustrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns….
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
Read moreThe biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
Read moreThe Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail against several competitors in an agency pitch and win the budget. Since then, HSK and IC have been working closely together.
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people (14 to 23 years), the figure is lower at 33 percent. However, in this age group there is the strongest increase compared to the measurement one year ago (plus four…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Read moreSmart Home is a technological concept that links devices and systems in a house and allows these to be mobile-controlled. Having a Smart Home system means comfort, improved quality of life and safety. No wonder that they have become so popular with consumers: the systems perform controlling and monitoring…
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
Read moreFor 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments in Germany. He deals with all areas of life and draws up forecasts for the future. Now he has published the book “Wissen, was wird – Eine kleine Geschichte der…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
Read moreWhen marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced by Internet personalities with thousands of followers on social network sites. And why shouldn’t they? A post in a social network like Instagram can reach large audiences in a very…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
Read moreThe trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment. Although the number of newspaper and magazine readers is declining, national newspapers have been able to increase their range of coverage.
- 2. Jul. 2019Crisis Communication when Shit Happens™
Five PR disasters that we can learn from
Read moreEven though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But what makes an actual PR disaster, is not necessarily the mere existence of a crisis but rather the way this crisis is dealt with.
- 1. Jul. 2019Cars, Commercial & light commercial vehicles
Buchbinder Auktion now relies on IC for its PR activities
Read moreBuchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to make automobile dealers in Germany and abroad medially aware of the auctions of Buchbinder.
- 24. Jun. 2019Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth
PRGN Names PR Agency Executives as Regional Vice Presidents
Read moreTo drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs, the Public Relations Global Network (PRGN) has adopted a new strategic plan, added a regional structure and has appointed three PR industry veterans as regional vice presidents.
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
Read moreNo matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet,…
