PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 23. Dec. 2019An unforgettable experience
Internship at the PR Agency Germany
Read moreFor the last four months I was able to gain an insight into PR and public affairs work during my bachelor’s internship at Industrie-Contact. Time flew by. I have the feeling that I’ve only been here for a few weeks. A weird feeling when I think about waking up…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
Read moreIn 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on the road to the future. Therefore, it is time to dare a cheerful and at the same time visionary outlook in order to anticipate developments in communication and humanity.
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Read moreMany topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths invited visitors to exchange information. We summarize some important findings in this blog post.
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
Read more“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate culture. He claims that strategy is important, but that a company’s culture is the true path to success.
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Read moreIndustrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns….
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
Read moreThe biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
Read moreThe Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail against several competitors in an agency pitch and win the budget. Since then, HSK and IC have been working closely together.
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people (14 to 23 years), the figure is lower at 33 percent. However, in this age group there is the strongest increase compared to the measurement one year ago (plus four…
- 9. Sep. 2019Smart Home: Trend with a future
Smart Home and the importance of PR
Read moreSmart Home is a technological concept that links devices and systems in a house and allows these to be mobile-controlled. Having a Smart Home system means comfort, improved quality of life and safety. No wonder that they have become so popular with consumers: the systems perform controlling and monitoring…
- 2. Sep. 2019New book by futurologist Opaschowski
Knowing what’s going to happen – A little history of the future
Read moreFor 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments in Germany. He deals with all areas of life and draws up forecasts for the future. Now he has published the book “Wissen, was wird – Eine kleine Geschichte der…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
Read moreWhen marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced by Internet personalities with thousands of followers on social network sites. And why shouldn’t they? A post in a social network like Instagram can reach large audiences in a very…
- 25. Jul. 2019Print vs. Online
German daily newspapers defy the digital trend
Read moreThe trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment. Although the number of newspaper and magazine readers is declining, national newspapers have been able to increase their range of coverage.
- 2. Jul. 2019Crisis Communication when Shit Happens™
Five PR disasters that we can learn from
Read moreEven though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But what makes an actual PR disaster, is not necessarily the mere existence of a crisis but rather the way this crisis is dealt with.
- 1. Jul. 2019Cars, Commercial & light commercial vehicles
Buchbinder Auktion now relies on IC for its PR activities
Read moreBuchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to make automobile dealers in Germany and abroad medially aware of the auctions of Buchbinder.
- 24. Jun. 2019Embracing its newly approved Strategic Plan, the global PR agency network targets expansion in emerging markets in Asia Pacific, Middle East and Africa, and strengthens its capabilities by adding a new regional structure to drive growth
PRGN Names PR Agency Executives as Regional Vice Presidents
Read moreTo drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs, the Public Relations Global Network (PRGN) has adopted a new strategic plan, added a regional structure and has appointed three PR industry veterans as regional vice presidents.
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
Read moreNo matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet,…
- 19. Jun. 2019
#IC40YEARS – Summer party for the 40th anniversary
Read moreOn the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of IC as well as the other parties from the IC building were invited.
- 4. Jun. 2019Tips based on 40 years of PR experience
Drafting PR Case Studies
Read moreAfter 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of…
- 3. Jun. 2019Aaron Blank from Seattle new President
PRGN Add Offices in Helsinki and New York
Read morePublic Relations Global Network (PRGN) announced the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss best practices…
- 26. Apr. 2019Italy's largest service mediator relies on Industrie-Contact
Online PR: ProntoPro starts Collaboration with IC
Read moreIndustrie-Contact supports ProntoPro, Italy’s largest service intermediary, in the area of online PR. The aim is to make ProntoPro known in Germany through online articles. The Milan-based start-up was founded in 2015 and, according to its own figures, is the No. 1 for services in Italy, Austria and Switzerland.
- 8. Apr. 2019
#IC40YEARS – Industrie-Contact donates 40 trees
Read moreTogether with the Schutzgemeinschaft Deutscher Wald (SDW), the Stiftung Unternehmen Wald and the forester’s station Duvenstedter Brook, the IC team planted 40 beech trees in Hamburg-Duvenstedt. On the occasion of its 40th anniversary, IC donated the trees to the Stiftung Unternehmen Wald.
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Read moreIndustrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in Germany. Under the motto “40 years in 40 weeks”, the agency will launch its #IC40YEARS communications campaign for the remaining 40 calendar weeks at the end of March.
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
Read moreThe German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met on 20 March 2019 for a conference on economic and technical cooperation at the Adlon Hotel in Berlin.
