PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- February 1, 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed Regional Vice President for EMEA region
Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- January 29, 2021New Year, New Trends
These are the Social Media Trends 2021
Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
- January 28, 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- December 17, 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
- December 14, 2020How British companies can now do good business in Germany
Brexit – Done Deal!
Read moreThe successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all sides involved. This is the top news at the end of 2020. As the UK and Germany have had a close and friendly relationship for decades, a failed Brexit deal…
- December 7, 2020Getting business moving now
Joe Biden to become President of the USA
Read moreJoe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White House. This is not only good for the Transatlantic Alliance, but also for the economic relations between the United States, Europe and Germany. What should companies do now?
- November 23, 2020Unprofessional video conference mistakes to avoid
Videoconferencing – How we do it better!
Read moreEven if some mistakes in a video conference are less serious than others, they still have the same effect in the end. Namely, that you leave an unprofessional impression on the other party.
- November 16, 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award
PRGN Best Practice Awards 2020
Read moreAt the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly created category “Client Communications in COVID-19” for the entry “Creativity is stronger than the Virus” deserves special mention. In it, the agency presented five successful communication campaigns, all of which…
- November 10, 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- November 2, 2020Safeguard your reputation
The Importance of Public Relation for Business
Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
