PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- October 19, 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- October 1, 2020IC cracks nuts from Nuturally
New account from Italy
Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- June 29, 2020Chinese holidays you should know
Business with China
Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- June 29, 2020Add Color to Concrete
Real Estate Communications
Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
- June 11, 2020Global communications group elects new officers during first virtual bi-annual meeting
PRGN elects Robert Bauer as President
Read moreThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.
- June 8, 2020The same or completely different
Storytelling and Storydoing
Read moreMost people have already heard of storytelling. In the marketing world, it’s about telling a story about the product to be marketed in order to inspire and inform the potential customer. Of course, our trainee had heard about this, too. She was all the more surprised when the customer…
- May 22, 2020PR network now comprises 53 agencies
PRGN adds partner agencies from Arkansas, Colorado and Oregon
Read moreThe Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been expanded by three new locations. In total, the network now comprises 53 agencies worldwide. The three new partner agencies are all located in the USA: Little Rock (Arkansas), Denver (Colorado)…
- May 18, 2020Demand is increasing
Corona Crisis Communication
Read moreThe communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated how Corona affects communication. The study revealed that in March the number of press releases distributed rose by 16 percent. 28 percent of them dealt with Corona. What needs to…
- April 28, 2020Agency or not agency? That is the question here.
Outsourcing PR
Read moreThere is often heated discussion in companies as to whether media and public relations should be handed over to an agency. However, hardly any companies discuss whether advertising measures should be outsourced. Also, in technical areas like website programming or search engine optimization as well as in the CPC…
- April 6, 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
Read moreWe have been working for clients with luxury real estate for many years. The focus is on press relations in the DACH region (Germany, Austria, German-speaking Switzerland). In addition, we establish direct contacts for our clients with real estate agents in the DACH region who understand the luxury segment…
