PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
Read moreWe have been working for clients with luxury real estate for many years. The focus is on press relations in the DACH region (Germany, Austria, German-speaking Switzerland). In addition, we establish direct contacts for our clients with real estate agents in the DACH region who understand the luxury segment…
- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
Read moreThe Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote the webshop in Germany through presence in online and print media from the fashion and lifestyle sector. The Swiss start-up, based in Zurich, has specialized in the online sale of…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Read moreCompanies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of the results of an e-mail benchmark study by the cloud communication platform Twilio.
- 24. Mar. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Read moreLike many other companies, we have been working from home since 17 March 2020. This does not change anything for you. We are still easily accessible and fully operational. Should your company need a crisis communication plan for internal and external communication in view of Covid-19, please do not…
- 24. Mar. 2020Marketing measure for social media
What is content curation?
Read moreContent curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s work in a museum, content is collected, prepared and published. Not only is the link itself shared, but also commented on.
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Read moreDue to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due to the numerous cancellations of trade fairs, exhibitors were unable to present their products. The ITB was scheduled to take place in Berlin from March 4 to 8, making it…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Read moreCorona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display. We all have to keep a clear head now. Here are a few tips for readers and writers of news in times of Corona.
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
Read moreFIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in April, was postponed until the second half of 2020 due to the spread of the coronavirus SARS-CoV-2. But this does not affect the trend towards fitness. According to the American…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Read moreGermany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations or postponements due to the corona virus hit the German trade fair market particularly hard. At the end of February, the ITB in Berlin, FIBO in Cologne and Light &…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
Read morePESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become more and more important in debates on optimizing the approach of target groups.
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
Read moreThe relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Read moreFinancial transactions online are still a problem for many internet users – but new methods promise a high level of security.
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
Read moreThe figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media (IVW) prove this: The circulation figures of German print media continue to decline. While individual sales are declining, in some cases very significantly, subscription figures are proving to be more…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
Read moreA clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective social media channels alongside YouTube and Snapchat. However, the channels are always on the move and the trends for successful posts are constantly changing.
- 8. Jan. 2020Half-full or half-empty?
All you need to know about framing
Read moreThe importance of dealing with framing should not be underestimated. Every statement or word has an impact on the recipient. Pictures, smells, noises or experiences form a frame of meaning in a message. Through framing, this message can be received differently by the recipient and can therefore have different…
- 23. Dec. 2019An unforgettable experience
Internship at the PR Agency Germany
Read moreFor the last four months I was able to gain an insight into PR and public affairs work during my bachelor’s internship at Industrie-Contact. Time flew by. I have the feeling that I’ve only been here for a few weeks. A weird feeling when I think about waking up…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
Read moreIn 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on the road to the future. Therefore, it is time to dare a cheerful and at the same time visionary outlook in order to anticipate developments in communication and humanity.
- 11. Dec. 2019Presentations and exhibition stands about search engine optimization
News and insights from seoday 2019
Read moreMany topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths invited visitors to exchange information. We summarize some important findings in this blog post.
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
Read more“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate culture. He claims that strategy is important, but that a company’s culture is the true path to success.
- 6. Dec. 2019#IC40YEARS
IC wins Gold Award for 40th anniversary campaign
Read moreIndustrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns….
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
Read moreThe biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 13. Nov. 2019An important part of the fourth industrial revolution
Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
Read moreThe Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail against several competitors in an agency pitch and win the budget. Since then, HSK and IC have been working closely together.
- 16. Sep. 2019Ipsos survey with futurologist Horst W. Opaschowski
Environmental awareness more pronounced among older people
Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people (14 to 23 years), the figure is lower at 33 percent. However, in this age group there is the strongest increase compared to the measurement one year ago (plus four…
