PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- November 23, 2020Unprofessional video conference mistakes to avoid
Videoconferencing – How we do it better!
Read moreEven if some mistakes in a video conference are less serious than others, they still have the same effect in the end. Namely, that you leave an unprofessional impression on the other party.
- November 16, 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award
PRGN Best Practice Awards 2020
Read moreAt the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly created category “Client Communications in COVID-19” for the entry “Creativity is stronger than the Virus” deserves special mention. In it, the agency presented five successful communication campaigns, all of which…
- November 10, 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- November 2, 2020Safeguard your reputation
The Importance of Public Relation for Business
Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
- November 2, 2020Seven meeting tips
What you should not do in meetings
Read moreMeetings can have a wide variety of contents. It is understandable that not every topic is of great interest to every employee. However, participation is often obligatory and misconduct during a meeting can have negative effects on one’s own career for a long time.
- October 22, 2020PR over Advertising
Why does your company need a PR strategy?
Read moreAlthough advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not implementing PR measures means not fully exploiting the marketing potential. Often more can be achieved with a good PR strategy than with expensive advertising campaigns – and at a much…
- October 19, 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- October 1, 2020IC cracks nuts from Nuturally
New account from Italy
Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- June 29, 2020Chinese holidays you should know
Business with China
Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- June 29, 2020Add Color to Concrete
Real Estate Communications
Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
