PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 10. Nov. 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- 2. Nov. 2020Safeguard your reputation
The Importance of Public Relation for Business
Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
- 2. Nov. 2020Seven meeting tips
What you should not do in meetings
Read moreMeetings can have a wide variety of contents. It is understandable that not every topic is of great interest to every employee. However, participation is often obligatory and misconduct during a meeting can have negative effects on one’s own career for a long time.
- 22. Oct. 2020PR over Advertising
Why does your company need a PR strategy?
Read moreAlthough advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not implementing PR measures means not fully exploiting the marketing potential. Often more can be achieved with a good PR strategy than with expensive advertising campaigns – and at a much…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- 1. Oct. 2020IC cracks nuts from Nuturally
New account from Italy
Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- 29. Jun. 2020Chinese holidays you should know
Business with China
Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- 29. Jun. 2020Add Color to Concrete
Real Estate Communications
Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
- 11. Jun. 2020Global communications group elects new officers during first virtual bi-annual meeting
PRGN elects Robert Bauer as President
Read moreThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Read moreMost people have already heard of storytelling. In the marketing world, it’s about telling a story about the product to be marketed in order to inspire and inform the potential customer. Of course, our trainee had heard about this, too. She was all the more surprised when the customer…
- 22. May. 2020PR network now comprises 53 agencies
PRGN adds agencies from Arkansas, Colorado and Oregon
Read moreThe Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been expanded by three new locations. In total, the network now comprises 53 agencies worldwide. The three new partner agencies are all located in the USA: Little Rock (Arkansas), Denver (Colorado)…
- 18. May. 2020Demand is increasing
Corona Crisis Communication
Read moreThe communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated how Corona affects communication. The study revealed that in March the number of press releases distributed rose by 16 percent. 28 percent of them dealt with Corona. What needs to…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
Read moreThere is often heated discussion in companies as to whether media and public relations should be handed over to an agency. However, hardly any companies discuss whether advertising measures should be outsourced. Also, in technical areas like website programming or search engine optimization as well as in the CPC…
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
Read moreWe have been working for clients with luxury real estate for many years. The focus is on press relations in the DACH region (Germany, Austria, German-speaking Switzerland). In addition, we establish direct contacts for our clients with real estate agents in the DACH region who understand the luxury segment…
- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
Read moreThe Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote the webshop in Germany through presence in online and print media from the fashion and lifestyle sector. The Swiss start-up, based in Zurich, has specialized in the online sale of…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Read moreCompanies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of the results of an e-mail benchmark study by the cloud communication platform Twilio.
- 24. Mar. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Read moreLike many other companies, we have been working from home since 17 March 2020. This does not change anything for you. We are still easily accessible and fully operational. Should your company need a crisis communication plan for internal and external communication in view of Covid-19, please do not…
- 24. Mar. 2020Marketing measure for social media
What is content curation?
Read moreContent curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s work in a museum, content is collected, prepared and published. Not only is the link itself shared, but also commented on.
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Read moreDue to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due to the numerous cancellations of trade fairs, exhibitors were unable to present their products. The ITB was scheduled to take place in Berlin from March 4 to 8, making it…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Read moreCorona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display. We all have to keep a clear head now. Here are a few tips for readers and writers of news in times of Corona.
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
Read moreFIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in April, was postponed until the second half of 2020 due to the spread of the coronavirus SARS-CoV-2. But this does not affect the trend towards fitness. According to the American…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Read moreGermany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations or postponements due to the corona virus hit the German trade fair market particularly hard. At the end of February, the ITB in Berlin, FIBO in Cologne and Light &…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
Read morePESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become more and more important in debates on optimizing the approach of target groups.
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
Read moreThe relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Read moreFinancial transactions online are still a problem for many internet users – but new methods promise a high level of security.
