PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- January 28, 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- December 17, 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
- December 14, 2020How British companies can now do good business in Germany
Brexit – Done Deal!
Read moreThe successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all sides involved. This is the top news at the end of 2020. As the UK and Germany have had a close and friendly relationship for decades, a failed Brexit deal…
- December 7, 2020Getting business moving now
Joe Biden to become President of the USA
Read moreJoe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White House. This is not only good for the Transatlantic Alliance, but also for the economic relations between the United States, Europe and Germany. What should companies do now?
- November 23, 2020Unprofessional video conference mistakes to avoid
Videoconferencing – How we do it better!
Read moreEven if some mistakes in a video conference are less serious than others, they still have the same effect in the end. Namely, that you leave an unprofessional impression on the other party.
- November 16, 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award
PRGN Best Practice Awards 2020
Read moreAt the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly created category “Client Communications in COVID-19” for the entry “Creativity is stronger than the Virus” deserves special mention. In it, the agency presented five successful communication campaigns, all of which…
- November 10, 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- November 2, 2020Safeguard your reputation
The Importance of Public Relation for Business
Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
- November 2, 2020Seven meeting tips
What you should not do in meetings
Read moreMeetings can have a wide variety of contents. It is understandable that not every topic is of great interest to every employee. However, participation is often obligatory and misconduct during a meeting can have negative effects on one’s own career for a long time.
- October 22, 2020PR over Advertising
Why does your company need a PR strategy?
Read moreAlthough advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not implementing PR measures means not fully exploiting the marketing potential. Often more can be achieved with a good PR strategy than with expensive advertising campaigns – and at a much…
