PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 19. Oct. 2020
AI in PR: How do PR experts see the development?
By Industrie Contact on 19. Oct. 2020Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- 1. Oct. 2020
New account from Italy
By Industrie Contact on 1. Oct. 2020Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- 29. Jun. 2020
Business with China
By Industrie Contact on 29. Jun. 2020Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- 29. Jun. 2020
Real Estate Communications
By Industrie Contact on 29. Jun. 2020Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
- 11. Jun. 2020
PRGN elects Robert Bauer as President
By Industrie Contact on 11. Jun. 2020Read moreThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.
- 8. Jun. 2020
Storytelling and Storydoing
By Industrie Contact on 8. Jun. 2020Read moreMost people have already heard of storytelling. In the marketing world, it’s about telling a story about the product to be marketed in order to inspire and inform the potential customer. Of course, our trainee had heard about this, too. She was all the more surprised when the customer…
- 22. May. 2020
PRGN adds agencies from Arkansas, Colorado and Oregon
By Industrie Contact on 22. May. 2020Read moreThe Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been expanded by three new locations. In total, the network now comprises 53 agencies worldwide. The three new partner agencies are all located in the USA: Little Rock (Arkansas), Denver (Colorado)…
- 18. May. 2020
Corona Crisis Communication
By Industrie Contact on 18. May. 2020Read moreThe communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated how Corona affects communication. The study revealed that in March the number of press releases distributed rose by 16 percent. 28 percent of them dealt with Corona. What needs to…
- 28. Apr. 2020
Outsourcing PR
By Industrie Contact on 28. Apr. 2020Read moreThere is often heated discussion in companies as to whether media and public relations should be handed over to an agency. However, hardly any companies discuss whether advertising measures should be outsourced. Also, in technical areas like website programming or search engine optimization as well as in the CPC…
- 6. Apr. 2020
Broker Relations
By Industrie Contact on 6. Apr. 2020Read moreWe have been working for clients with luxury real estate for many years. The focus is on press relations in the DACH region (Germany, Austria, German-speaking Switzerland). In addition, we establish direct contacts for our clients with real estate agents in the DACH region who understand the luxury segment…
- 1. Apr. 2020
Online shop The Mint Corner counts on IC
By Industrie Contact on 1. Apr. 2020Read moreThe Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote the webshop in Germany through presence in online and print media from the fashion and lifestyle sector. The Swiss start-up, based in Zurich, has specialized in the online sale of…
- 30. Mar. 2020
E-mail is the most important channel for customer communication
By Industrie Contact on 30. Mar. 2020Read moreCompanies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of the results of an e-mail benchmark study by the cloud communication platform Twilio.
- 24. Mar. 2020
Coronavirus: We continue to work without any limitations!
By Industrie Contact on 24. Mar. 2020Read moreLike many other companies, we have been working from home since 17 March 2020. This does not change anything for you. We are still easily accessible and fully operational. Should your company need a crisis communication plan for internal and external communication in view of Covid-19, please do not…
- 24. Mar. 2020
What is content curation?
By Industrie Contact on 24. Mar. 2020Read moreContent curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s work in a museum, content is collected, prepared and published. Not only is the link itself shared, but also commented on.
- 19. Mar. 2020
Corona virus: What to do if the fair is cancelled
By Industrie Contact on 19. Mar. 2020Read moreDue to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due to the numerous cancellations of trade fairs, exhibitors were unable to present their products. The ITB was scheduled to take place in Berlin from March 4 to 8, making it…
- 19. Mar. 2020
Communication in times of Corona
By Industrie Contact on 19. Mar. 2020Read moreCorona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display. We all have to keep a clear head now. Here are a few tips for readers and writers of news in times of Corona.
- 2. Mar. 2020
The 20 biggest fitness trends for 2020
By Industrie Contact on 2. Mar. 2020Read moreFIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in April, was postponed until the second half of 2020 due to the spread of the coronavirus SARS-CoV-2. But this does not affect the trend towards fitness. According to the American…
- 2. Mar. 2020
COVID and its effects on the German trade fair industry
By Industrie Contact on 2. Mar. 2020Read moreGermany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations or postponements due to the corona virus hit the German trade fair market particularly hard. At the end of February, the ITB in Berlin, FIBO in Cologne and Light &…
- 19. Feb. 2020
What is “PESO” and what does it do?
By Industrie Contact on 19. Feb. 2020Read morePESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become more and more important in debates on optimizing the approach of target groups.
- 28. Jan. 2020
A code of honour for influencer communication
By Industrie Contact on 28. Jan. 2020Read moreThe relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how to deal with influencers and the ongoing media coverage of purchased likes and followers is scratching the credibility of the industry.
- 21. Jan. 2020
New online payment methods
By Industrie Contact on 21. Jan. 2020Read moreFinancial transactions online are still a problem for many internet users – but new methods promise a high level of security.
- 20. Jan. 2020
IVW: Print media circulation figures continue to fall
By Industrie Contact on 20. Jan. 2020Read moreThe figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media (IVW) prove this: The circulation figures of German print media continue to decline. While individual sales are declining, in some cases very significantly, subscription figures are proving to be more…
- 13. Jan. 2020
Instagram Trends 2020
By Industrie Contact on 13. Jan. 2020Read moreA clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective social media channels alongside YouTube and Snapchat. However, the channels are always on the move and the trends for successful posts are constantly changing.
- 8. Jan. 2020
All you need to know about framing
By Industrie Contact on 8. Jan. 2020Read moreThe importance of dealing with framing should not be underestimated. Every statement or word has an impact on the recipient. Pictures, smells, noises or experiences form a frame of meaning in a message. Through framing, this message can be received differently by the recipient and can therefore have different…
- 23. Dec. 2019
Internship at the PR Agency Germany
By Industrie Contact on 23. Dec. 2019Read moreFor the last four months I was able to gain an insight into PR and public affairs work during my bachelor’s internship at Industrie-Contact. Time flew by. I have the feeling that I’ve only been here for a few weeks. A weird feeling when I think about waking up…