PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 15. Mar. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- 8. Mar. 2021Culture of the spoken word moves back into focus
Clubhouse: Social distancing communication trend
Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- 15. Feb. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
- 1. Feb. 2021B2B Search Engine Optimization
Why SEO / GEO is so important for B2B companies
Read moreIf your company does not appear on the first page of Google searches for relevant keywords, it is practically non-existent. According to the online analysis site gs.statcounter.com, almost 92 percent of Germans used Google for their online searches in 2020.
- 1. Feb. 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed EMEA Vice President
Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- 29. Jan. 2021New Year, New Trends
These are the Social Media Trends 2021
Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
- 28. Jan. 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
- 14. Dec. 2020How British companies can now do good business in Germany
Brexit – Done Deal!
Read moreThe successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all sides involved. This is the top news at the end of 2020. As the UK and Germany have had a close and friendly relationship for decades, a failed Brexit deal…
- 7. Dec. 2020Getting business moving now
Joe Biden to become President of the USA
Read moreJoe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White House. This is not only good for the Transatlantic Alliance, but also for the economic relations between the United States, Europe and Germany. What should companies do now?
- 23. Nov. 2020Unprofessional video conference mistakes to avoid
Videoconferencing – How we do it better!
Read moreEven if some mistakes in a video conference are less serious than others, they still have the same effect in the end. Namely, that you leave an unprofessional impression on the other party.
- 16. Nov. 2020Industrie-Contact wins 2 gold, 1 silver and 1 bronze award
PRGN Best Practice Awards 2020
Read moreAt the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly created category “Client Communications in COVID-19” for the entry “Creativity is stronger than the Virus” deserves special mention. In it, the agency presented five successful communication campaigns, all of which…
- 10. Nov. 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
Read moreIf you have your own website or online store, you can use Pinterest to generate traffic to your website. This works best when your own pins are found on Pinterest.
- 2. Nov. 2020Safeguard your reputation
The Importance of Public Relations for Business
Read morePublic Relation is a strategically curated business communication practice that is beneficial for the company or individual as well as its consumer or followers. It is essential to build up the positive image of the person or organization, manage the reputation of the same, increase the trust and weight…
- 2. Nov. 2020Seven meeting tips
What you should not do in meetings
Read moreMeetings can have a wide variety of contents. It is understandable that not every topic is of great interest to every employee. However, participation is often obligatory and misconduct during a meeting can have negative effects on one’s own career for a long time.
- 22. Oct. 2020PR over Advertising
Why does your company need a PR strategy?
Read moreAlthough advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not implementing PR measures means not fully exploiting the marketing potential. Often more can be achieved with a good PR strategy than with expensive advertising campaigns – and at a much…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
Read moreA survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas in which artificial intelligence will be used most in the coming years. With 45 percent in the first place, the PR professionals see media monitoring as the area where algorithms…
- 1. Oct. 2020IC cracks nuts from Nuturally
New account from Italy
Read moreNuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The agency’s task is to make the web store known through its presence in print media, online media and social media. In addition to classic press work and online PR, the…
- 29. Jun. 2020Chinese holidays you should know
Business with China
Read moreAnyone who does business with China should know when the most important Chinese holidays are in order to show respect for Chinese business partners. It also provides an opportunity to send greetings or gifts to surprise positively. We have summarized the most important Chinese holidays.
- 29. Jun. 2020Add Color to Concrete
Real Estate Communications
Read morePR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the…
- 11. Jun. 2020Global communications group elects new officers during first virtual bi-annual meeting
PRGN elects Robert Bauer as President
Read moreThe Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring meeting, held virtually for the first time due to the COVID-19 pandemic.
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Read moreMost people have already heard of storytelling. In the marketing world, it’s about telling a story about the product to be marketed in order to inspire and inform the potential customer. Of course, our trainee had heard about this, too. She was all the more surprised when the customer…
- 22. May. 2020PR network now comprises 53 agencies
PRGN adds agencies from Arkansas, Colorado and Oregon
Read moreThe Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been expanded by three new locations. In total, the network now comprises 53 agencies worldwide. The three new partner agencies are all located in the USA: Little Rock (Arkansas), Denver (Colorado)…
- 18. May. 2020Demand is increasing
Corona Crisis Communication
Read moreThe communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated how Corona affects communication. The study revealed that in March the number of press releases distributed rose by 16 percent. 28 percent of them dealt with Corona. What needs to…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
Read moreThere is often heated discussion in companies as to whether media and public relations should be handed over to an agency. However, hardly any companies discuss whether advertising measures should be outsourced. Also, in technical areas like website programming or search engine optimization as well as in the CPC…
