PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- March 15, 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- March 8, 2021Culture of the spoken word moves back into focus
Clubhouse: Communication trend in times of social distancing
Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- February 15, 2021Survey reveals cautious optimism
What do PR and communications specialists expect from 2021?
Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
- February 1, 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
Read moreIf your company does not appear on the first page of Google searches for relevant keywords, it is practically non-existent. According to the online analysis site gs.statcounter.com, almost 92 percent of Germans used Google for their online searches in 2020.
- February 1, 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed Regional Vice President for EMEA region
Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- January 29, 2021New Year, New Trends
These are the Social Media Trends 2021
Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
- January 28, 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- December 17, 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
- December 14, 2020How British companies can now do good business in Germany
Brexit – Done Deal!
Read moreThe successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all sides involved. This is the top news at the end of 2020. As the UK and Germany have had a close and friendly relationship for decades, a failed Brexit deal…
- December 7, 2020Getting business moving now
Joe Biden to become President of the USA
Read moreJoe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White House. This is not only good for the Transatlantic Alliance, but also for the economic relations between the United States, Europe and Germany. What should companies do now?
