PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- May 10, 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Read moreFollowing a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months.
- May 3, 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
Read moreThe sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- March 18, 2021Step by step to your own Wikipedia page
How to create a Wikipedia article
Read moreHow do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the risk of it being deleted again?
- March 15, 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- March 8, 2021Culture of the spoken word moves back into focus
Clubhouse: Communication trend in times of social distancing
Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- February 15, 2021Survey reveals cautious optimism
What do PR and communications specialists expect from 2021?
Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
- February 1, 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
Read moreIf your company does not appear on the first page of Google searches for relevant keywords, it is practically non-existent. According to the online analysis site gs.statcounter.com, almost 92 percent of Germans used Google for their online searches in 2020.
- February 1, 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed Regional Vice President for EMEA region
Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- January 29, 2021New Year, New Trends
These are the Social Media Trends 2021
Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
