PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- November 15, 2021Quest for Business
Press Conference at the Metaverse
Read moreA new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- October 25, 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Read moreBabylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
- September 27, 2021Houston, we have a problem ...
Crisis PR: What really counts
Read moreAlthough many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater loss of trust. Fortunately, crises can be contained or even prevented through targeted communication.
- September 20, 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Read moreIs a single PR agency sufficient for the entire region, or would it be better to choose three local agencies?
- September 6, 2021Broadcasting group will take over publishing house
How might the media landscape change after RTL’s takeover of Gruner + Jahr?
Read moreRTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- August 23, 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media platform in the business world
Read moreLinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Read moreSocial Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
- July 29, 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Read moreEveryone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- July 19, 2021The Most Popular Brands in the DACH Region
Love Brands 2021
Read moreWhat are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- June 27, 2021Made in Germany
International SME Day on 27 June
Read moreThe German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
