PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- August 9, 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Read moreSocial Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
- July 29, 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Read moreEveryone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- July 19, 2021The Most Popular Brands in the DACH Region
Love Brands 2021
Read moreWhat are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- June 27, 2021Made in Germany
International SME Day on 27 June
Read moreThe German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
- June 21, 2021Successful content marketing
Being more successful with effective content planning
Read moreSuccessful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored to them.
- May 31, 2021Placing talk show guests on classic TV
Talk shows: How do you place a guest?
Read moreTV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests and their messages in the media.
- May 10, 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Read moreFollowing a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months.
- May 3, 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
Read moreThe sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- April 12, 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- March 18, 2021Step by step to your own Wikipedia page
How to create a Wikipedia article
Read moreHow do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the risk of it being deleted again?
