PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 7. Dec. 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
Read moreThe Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- 29. Nov. 2021Development of media quality in the digital age
Quality and the future of journalism
Read moreIs quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- 15. Nov. 2021Quest for Business
Press Conference at the Metaverse
Read moreA new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- 25. Oct. 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Read moreBabylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
- 27. Sep. 2021Houston, we have a problem ...
Crisis PR: What really counts
Read moreAlthough many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater loss of trust. Fortunately, crises can be contained or even prevented through targeted communication.
- 20. Sep. 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Read moreIs a single PR agency sufficient for the entire region, or would it be better to choose three local agencies?
- 6. Sep. 2021Broadcasting group will take over publishing house
Will the media landscape change after RTL’s takeover of G+J?
Read moreRTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 23. Aug. 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media business platform
Read moreLinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 9. Aug. 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Read moreSocial Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
- 29. Jul. 2021Opportunities for Adaptation
Impact of the COVID-19 pandemic on the PR Industry
Read moreEveryone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- 19. Jul. 2021The Most Popular Brands in the DACH Region
Love Brands 2021 in the DACH Region
Read moreWhat are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- 27. Jun. 2021Made in Germany
International SME Day on 27 June
Read moreThe German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
- 21. Jun. 2021Successful content marketing
Being more successful with effective content planning
Read moreSuccessful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored to them.
- 31. May. 2021Placing talk show guests on classic TV
Talk shows: How do you place a guest?
Read moreTV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests and their messages in the media.
- 10. May. 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Read moreFollowing a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months.
- 3. May. 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
Read moreThe sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- 12. Apr. 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- 15. Mar. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- 8. Mar. 2021Culture of the spoken word moves back into focus
Clubhouse: Social distancing communication trend
Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- 15. Feb. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
- 1. Feb. 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
Read moreIf your company does not appear on the first page of Google searches for relevant keywords, it is practically non-existent. According to the online analysis site gs.statcounter.com, almost 92 percent of Germans used Google for their online searches in 2020.
- 1. Feb. 2021Head of London-based agency SPIDER Ltd succeeds Uwe Schmidt
PRGN: Sara Pearson appointed EMEA Vice President
Read moreIn the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional Vice President EMEA to Sara Pearson of London-based communications agency SPIDER Ltd.
- 29. Jan. 2021New Year, New Trends
These are the Social Media Trends 2021
Read moreThere were quite a few social media trends in the turbulent year 2020. In particular, the international video portal TikTok by the Chinese company ByteDance is becoming increasingly popular and is now also a suitable advertising platform for companies.
- 28. Jan. 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Read moreFacebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to a global audience. Many users log in every day to interact, and you can ensure that your business page is part of their interaction.
- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
Read moreIn October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the film offerings of the platform, which belongs to Google. From a marketing perspective, it is therefore important to also address the issue of advertising on YouTube.
