PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 5. Sep. 2022
Corporate communications increasingly important
By Industrie Contact on 5. Sep. 2022Read moreA survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger position in the boardroom today than it did two years ago. Seventy-six percent of respondents said the C-suite is more inclined to turn to PR than another department when a…
- 4. Aug. 2022
6 mistakes to avoid when working with media
By Industrie Contact on 4. Aug. 2022Read moreSuccessful communication with the media is the key to launching press releases. What are the most common mistakes?
- 18. Jul. 2022
Industrie-Contact celebrates 20 years of PRGN membership
By Industrie Contact on 18. Jul. 2022Read moreLooking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as the agency joined the Public Relations Global Network in Paris.
- 20. Jun. 2022
The importance of the brand name in brand profiling
By Industrie Contact on 20. Jun. 2022Read moreThe launch of a new brand name needs good timing and a convincing naming and communication strategy with proper public relations and social media activities.
- 6. Jun. 2022
New PRGN eBook
By Industrie Contact on 6. Jun. 2022Read moreTo mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR and communications experts from the network have compiled their key insights into how successful communications works and how to guide your agency through the ever-changing communications landscape.
- 23. May. 2022
PRGN appoints David Fuscus as new president
By Industrie Contact on 23. May. 2022Read moreThe Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has a new president in David Fuscus of Washington, DC (USA).
- 9. May. 2022
Thought leadership offers unique perspectives
By Industrie Contact on 9. May. 2022Read moreOut of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet the majority (87 percent of respondents) want content that is tailored to specific interests and demonstrates expertise.
- 25. Apr. 2022
Enjoy, it’s from Europe
By Industrie Contact on 25. Apr. 2022Read moreWith the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit. To mark the occasion, a culinary voyage of discovery with chef and TV chef Roberto Enßlen took place during the leading trade fair Fruit Logistica 2022 in Berlin, which was…
- 4. Apr. 2022
Tips for the correct use of hashtags
By Industrie Contact on 4. Apr. 2022Read moreA hashtag (composed of hash for a character and a double cross, the English tag = marking) is a keyword that makes news on certain topics or with certain content findable in social networks.
- 1. Mar. 2022
Business in China from a PR perspective
By Industrie Contact on 1. Mar. 2022Read moreIn the German prmagazin 3/2022 (print edition), an article was published as a follow-up to the Olympic Games in Beijing. Industrie-Contact board member Uwe Schmidt also has his say in it as a China communications expert.
- 1. Feb. 2022
Applying correctly for media jobs / communicators
By Industrie Contact on 1. Feb. 2022Read moreDo you need a new challenge and want to convince your future employer of you? Pay attention to the criteria according to which employees are selected in companies. The following 10 tips will help you to apply successfully for a new position.
- 13. Dec. 2021
PRGN Best Practice Awards 2021
By Industrie Contact on 13. Dec. 2021Read moreIndustrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the first place in the category ”Agency Collaboration”. In this category, the agency presented a communication campaign for Enterprise Lithuania together with 5 partner agencies of the network. The non-profit agency…
- 7. Dec. 2021
Communication trends 2022
By Industrie Contact on 7. Dec. 2021Read moreThe Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- 29. Nov. 2021
Quality and the future of journalism
By Industrie Contact on 29. Nov. 2021Read moreIs quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- 15. Nov. 2021
Press Conference at the Metaverse
By Industrie Contact on 15. Nov. 2021Read moreA new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- 25. Oct. 2021
Native Advertising, Product Placement, Content Marketing, Advertorials
By Industrie Contact on 25. Oct. 2021Read moreBabylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
- 27. Sep. 2021
Crisis PR: What really counts
By Industrie Contact on 27. Sep. 2021Read moreAlthough many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater loss of trust. Fortunately, crises can be contained or even prevented through targeted communication.
- 20. Sep. 2021
The DACH region: Should all PR be under one roof?
By Industrie Contact on 20. Sep. 2021Read moreIs a single PR agency sufficient for the entire region, or would it be better to choose three local agencies?
- 6. Sep. 2021
Will the media landscape change after RTL’s takeover of G+J?
By Industrie Contact on 6. Sep. 2021Read moreRTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 23. Aug. 2021
LinkedIn is the most popular social media business platform
By Industrie Contact on 23. Aug. 2021Read moreLinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 9. Aug. 2021
Social media use in Germany (2020)
By Industrie Contact on 9. Aug. 2021Read moreSocial Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
- 29. Jul. 2021
Impact of the COVID-19 pandemic on the PR Industry
By Industrie Contact on 29. Jul. 2021Read moreEveryone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- 19. Jul. 2021
Love Brands 2021 in the DACH Region
By Industrie Contact on 19. Jul. 2021Read moreWhat are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- 27. Jun. 2021
International SME Day on 27 June
By Industrie Contact on 27. Jun. 2021Read moreThe German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
- 21. Jun. 2021
Being more successful with effective content planning
By Industrie Contact on 21. Jun. 2021Read moreSuccessful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored to them.