PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- January 1, 2022Read more
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- December 13, 2021Read more
Industrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the first place in the category “Agency Collaboration”. In this category, the agency presented a communication campaign for Enterprise Lithuania together with 5 partner agencies of the network. The non-profit agency…
- December 7, 2021Read more
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- November 29, 2021Read more
Is quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- November 15, 2021Read more
A new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- October 25, 2021Read more
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
- September 27, 2021Read more
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater loss of trust. Fortunately, crises can be contained or even prevented through targeted communication.
- September 20, 2021Read more
Is a single PR agency sufficient for the entire region, or would it be better to choose three local agencies?
- September 6, 2021Read more
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- August 23, 2021Read more
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.