PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 20. Mar. 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Read moreTips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. Mar. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Read moreInitial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
Read moreThe results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 13. Feb. 2023How much does a PR consultant earn?
PR Consultant Salary
Read moreHow much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in the Public Relations industry.
- 9. Jan. 2023My internship at Industrie-Contact
From intern to working student
Read moreI became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided to apply.
- 2. Jan. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Read moreDisruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical innovation) so much that these concepts are driven out of the market. The economist Clayton Christensen developed the theory of disruption in 1997 (“the innovator´s dilemma”): according to the theory…
- 2. Jan. 2023Trends and Challenges 2023
B2B Marketing in Germany
Read moreMarconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in 2023.
- 28. Nov. 2022Digital Customer Experience
The Marketing Trend 2023
Read moreNew trends will increase and change the market in 2023. They all have one thing in common: it’s all about the Digital Customer Experience.
- 1. Nov. 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
Read moreAccording to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany over the age of 14 use and consume media on a daily basis. At seven hours, the average media usage time is slightly below the results of previous years, but…
- 17. Oct. 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Read moreIndustrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency record. By number of awards, IC was the second most successful agency in this year’s competition. Particularly pleasing is the title defense of the first place in the category “Agency…
- 5. Sep. 2022Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
Read moreA survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger position in the boardroom today than it did two years ago. Seventy-six percent of respondents said the C-suite is more inclined to turn to PR than another department when a…
- 4. Aug. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Read moreSuccessful communication with the media is the key to launching press releases. What are the most common mistakes?
- 18. Jul. 2022Joining the Public Relations Global Network was one of the best decisions in the agency's history
Industrie-Contact celebrates 20 years of PRGN membership
Read moreLooking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as the agency joined the Public Relations Global Network in Paris.
- 6. Jun. 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
Read moreTo mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR and communications experts from the network have compiled their key insights into how successful communications works and how to guide your agency through the ever-changing communications landscape.
- 23. May. 2022David Fuscus will lead the Public Relations Global Network for the next 12 months
PRGN appoints David Fuscus as new president
Read moreThe Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has a new president in David Fuscus of Washington, DC (USA).
- 9. May. 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Read moreOut of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet the majority (87 percent of respondents) want content that is tailored to specific interests and demonstrates expertise.
- 25. Apr. 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
Read moreWith the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit. To mark the occasion, a culinary voyage of discovery with chef and TV chef Roberto Enßlen took place during the leading trade fair Fruit Logistica 2022 in Berlin, which was…
- 4. Apr. 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags
Read moreA hashtag (composed of hash for a character and a double cross, the English tag = marking) is a keyword that makes news on certain topics or with certain content findable in social networks.
- 1. Mar. 2022Never fight a war you can't win
Business in China from a PR perspective
Read moreIn the German prmagazin 3/2022 (print edition), an article was published as a follow-up to the Olympic Games in Beijing. Industrie-Contact board member Uwe Schmidt also has his say in it as a China communications expert.
- 1. Feb. 202210 job application tips
Applying correctly for media jobs / communicators
Read moreDo you need a new challenge and want to convince your future employer of you? Pay attention to the criteria according to which employees are selected in companies. The following 10 tips will help you to apply successfully for a new position.
- 13. Dec. 2021Industrie-Contact wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2021
Read moreIndustrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the first place in the category ”Agency Collaboration”. In this category, the agency presented a communication campaign for Enterprise Lithuania together with 5 partner agencies of the network. The non-profit agency…
- 7. Dec. 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
Read moreThe Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- 29. Nov. 2021Development of media quality in the digital age
Quality and the future of journalism
Read moreIs quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- 15. Nov. 2021Quest for Business
Press Conference at the Metaverse
Read moreA new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- 25. Oct. 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Read moreBabylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
