PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 29. Mar. 2012Trex's innovative products meet qualitative Public Relations in Germany
New US client on board
Read moreIndustrie-Contact (IC) is happy to announce the market leader Trex Company from Winchester, Virginia (USA), as new US client. For this purpose IC co-operates closely with its partnering PR agency LCWA from Chicago. Both are members of the Public Relations Global Network (PRGN).
- 5. Mar. 2012
2 new clients from Finland
Read moreWe are happy to announce 2 new project clients from one of our favorite countries Finland: Neste Oil and Jujo Thermal.
- 31. Jan. 2012Industrie-Contact meets VdWa criteria for excellent quality PR work
PR agency IC awarded quality seal 2012
Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for excellent quality for the 3rd consecutive year. The independent directory of German communications agencies (VdWa) gives this seal only to agencies after intense checks of critical areas…
- 11. Jan. 2012
IC – Good start into 2012 with attractive new clients
Read moreWith two attractive new clients, Industrie-Contact (IC) started the new year: Zumba Fitness from Florida, currently one of the hottest fitness workouts in Germany has, after a six-month probationary period, a public relations plan for 2012 approved. Moreover, with the globally acknowledged microphone and headphone manufacturer Sennheiser from Wedemark…
- 14. Dec. 2011
IC supports two aid organizations pro bono
Read moreOnce again Industrie-Contact (IC) supports the Initiative for Burned Children with pro bono PR activities. IC also supports the Kinderhilfswerk für die Dritte Welt (a 3rd world children’s aid organization) which is committed for the rights of children and adolescents in ten countries worldwide.
- 7. Nov. 2011Industrie-Contact successful with PR campaign in Germany
Finnair wins Finnish Marketing Communication Award
Read moreFinnair has won the category “B2C” in MTL Communications Awards with the “Rethink Quality” campaign. Although the award is Finnish, the jury specifically mentioned that the coverage both in Finland and internationally was remarkable. In Germany, Industrie-Coontact (IC) was responsible for the campaign’s public relations.
- 17. Oct. 2011PRGN announces first-ever Best Practices Award winners during bi-annual conference in Chicago, USA
New PRGN Affiliate: The Conroy Martinez Group
Read moreThe Conroy Martinez Group has joined the Public Relations Global Network (PRGN) as its new Miami, Florida member. PRGN is the world’s fourth-largest network of independent public relations agencies. The Conroy Martinez Group is the 41st agency to join the worldwide network.
- 24. Sep. 2011TwitterInternational PR network tweets live
Global Twitter Live Chat Premiere
Read moreThe Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.
- 19. Sep. 2011Finnair wins Euro Effie award for innovative marketing
IC successful with football legend Pierre Littbarski campaign
Read moreFinnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and England. In Germany, Industrie-Contact (IC) is responsible for the Pierre Littbarski PR with media activities, travel agent event and blog activities. The campaigns, utilising local notable personalities and aimed at…
- 8. Sep. 2011Performance Measurement of Public Relations Services
Get rid of the ad value equivalent?
Read moreSeveral German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted in the German PR Magazin survey of 16 service providers. The occasion was the announcement of Ogilvy PR, following the principles of Barcelona to use no longer the AVE for…
- 25. Aug. 2011SoM: useful for PR work?
Social Media and Public Relations Event
Read moreIndustrie-Contact (IC) organized an event with Mathias Will, the social media expert and operator of the well-known blogs netz-leben.org. The event worked out precisely what role social media play in modern public relations, which customers they serve and what time and financial commitment make sense.
- 16. Jul. 2011International PR network boosts turnover
PRGN fourth largest network of independent PR agencies
Read moreFounded in 1992, Public Relations Global Network was recorded in 2010 a turnover of 110 million dollars. Compared with 2009 this represents an increase of 10 percent. Thus, it is according to the U.S. trade magazine O’Dwyer’s the fourth largest network of independent PR agencies.
- 24. May. 2011Global marketing communications increasingly important
PRGN Survey: Corporate communicators expect their company to have a global marketing function
Read moreMarketing and communications executives are “going global”, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function, based on the results of a study commissioned by the Public Relations Global Network.
- 20. Apr. 2011New member agencies added in France, Switzerland and Brazil
PRGN Elects Francine Robbens as President
Read morePublic Relations Global Network (PRGN), one of the top international networks of leading independent public relations agencies, today announced the election of Francine Robbens of PRP – Public Relations Partners in Brussels as president. Robbens will lead the worldwide network of 42 independently-owned public relations agencies on six continents….
- 23. Jan. 2011Hamburg PR agency passes VdWa assessment process
IC Awarded Quality Seal 2011
Read moreFor the second time after 2010 the Hamburg based PR agency Industrie-Contact (IC) has been awarded the VdWa Agency Quality Seal. The agency had to pass through an assessment process including critical areas such as finance, experience, background, positioning and range of services, agency management and customers. Only about…
- 3. Jan. 2011Communication management at it's best and at it's worst
Top 2010 PR Stories: Gulf Coast Oil Spill, Chilean Miner Rescue
Read moreA survey of public relations professionals around the globe indicates that the BP Oil Spill in the Gulf of Mexico and the October rescue of the trapped Chilean miners ranked as the top PR stories of 2010. Members of the Public Relations Global Network (PRGN), an international association of…
- 17. Nov. 2010New member agencies added in India and Russia
PRGN Announces Addition of Two New Agencies
Read morePublic Relations Global Network (PRGN), the international network of leading independent public relations agencies, today announced the addition of two new members in India and Russia. The worldwide network now numbers 40 independently-owned public relations agencies on six continents.
- 4. May. 2010Patricia Pérez to lead international PR network
PRGN Elects Patricia Pérez as New President
Read morePublic Relations Global Network (PRGN), the international network of leading independent public relations agencies, today announced the election of Patricia Pérez of VPE Public Relations in Los Angeles, CA as president. Pérez will lead the worldwide network of 40 independently-owned public relations agencies on six continents. She takes over…
- 19. Mar. 2010Chemical-free cleaning technology
Innovative cleaning client starts PR in Germany
Read moreActiveion, the innovative international cleaning industry client has assigned IC to implement PR programs in Germany. A first key activity for Activeion will be launching the ionator EXP to the cleaning industry at ISSA / Interclean in Amsterdam from April 26 – 29, the world’s leading trade fair for…
- 15. Mar. 2010Market leader for interdental tooth care
New client from Sweden has boarded
Read moreThe Hamburg affiliate of the Swedish company TePe has assigned IC to implement a PR program with four activities in Germany this year.
