PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 5. Oct. 2013SEO / GEO and PR – The best of both worlds
Search Marketing (SEO / GEO) and Public Relations (PR)
Read moreWhile previously there only used to be print (consumer and trade press) and electronic media (TV and radio), the World Wide Web’s triumph has led to a hitherto unimaginable degree of complexity.
- 2. Sep. 2013Preuss Messe and PR agency Industrie-Contact team up
Surplus value for trade show performances
Read morePreuss Messe Baugesellschaft mbH, from Holm, close to Hamburg, and Industrie-Contact (IC), PR and communications agency based in Hamburg, have agreed on a cooperation. The partnership’s goal is to combine high quality exhibition stand construction with professional communication activities to make exhibitors’ trade show presentations even more successful.
- 13. Jun. 2013New Partnership combines SEO and PR
seosupport and IC arrange cooperation
Read moreSEO PR – Through cooperation of seosupport and German PR agency Industrie-Contact it comes together what belongs together: online marketing and classic PR work.
- 23. Apr. 2013Public Relations Global Network elected David Landis as President
New PRGN leadership
Read moreMark Peterson (Melbourne, Australia) handed over the Presidency of PRGN – Public Relations Global Network to David Landis (San Francisco, USA) for one year at this year’s spring meeting in Santa Monica (USA). The successor in a year’s time will be Uwe Schmidt (Hamburg, Germany).
- 17. Apr. 2013Public Perception and Credibility
The French and Germans distrust companies
Read moreSurvey on public perception and credibility of companies in Germany and France 50% of Germans and 48% of the French do not trust the statements of companies. If it is, however, the company in which they work themselves, with 58% the Germans are giving more positive opinions than their...
- 31. Jan. 2013Public Relations Agency from Germany honered
PR agency IC awarded quality seal 2013
Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for the 4th consecutive year.
- 21. Jan. 2013"Prediction is very difficult, especially if it's about the future."
- 12. Nov. 2012Popular TV host warns of the dangers of burn injuries
Markus Lanz assumes sponsorship of Paulinchen in Hamburg
Read morePaulinchen, the Initiative for Children burn injuries Association, warns with billboards in the city of Hamburg against the danger of burns. Markus Lanz takes over the sponsorship for this campaign.
- 8. Oct. 2012
New members in France and Hungary for IC’s global PR network
Read moreIndustrie-Contact (IC) announced the addition of new worldwide agency affiliates in France and Hungary. Joining the ranks of Public Relations Global Network (PRGN) are the We Agency of France and Goodwill Communications in Hungary.
- 10. Sep. 2012
IC for 2 new customers on trade shows IFA and Spoga+Gafa
Read moreFor the Italian customers Sisvel Technology (3D/2D) IC organized background talks with trade media at the booth during the world’s largest audio/video fair IFA in Berlin. For the U.S. customer Trex (terrace deckings) the agency initiated appointments with media at the show Spoga+Gafa in Cologne.
- 13. Jun. 2012icare focusses healthcare PR in Germany
New client from Finland
Read moreWe are happy to announce our new client Icare Finland Oy that is an advanced medical technology company based in Helsinki Finland.
- 6. May. 2012
PRGN Members Build House in Cape Town Township
Read moreHamburg-based Industrie-Contact (IC) was one of 45 members of the Public Relations Global Network (PRGN) that gathered in Cape Town, South Africa, to celebrate the Network’s 20th anniversary and build a house for an impoverished family.
- 29. Mar. 2012Trex's innovative products meet qualitative Public Relations in Germany
New US client on board
Read moreIndustrie-Contact (IC) is happy to announce the market leader Trex Company from Winchester, Virginia (USA), as new US client. For this purpose IC co-operates closely with its partnering PR agency LCWA from Chicago. Both are members of the Public Relations Global Network (PRGN).
- 5. Mar. 2012
2 new clients from Finland
Read moreWe are happy to announce 2 new project clients from one of our favorite countries Finland: Neste Oil and Jujo Thermal.
- 31. Jan. 2012Industrie-Contact meets VdWa criteria for excellent quality PR work
PR agency IC awarded quality seal 2012
Read moreAs one of the few communications agencies in Germany the Hamburg-based PR agency Industrie-Contact (IC) was awarded the VdWa quality seal for excellent quality for the 3rd consecutive year. The independent directory of German communications agencies (VdWa) gives this seal only to agencies after intense checks of critical areas…
- 11. Jan. 2012
IC – Good start into 2012 with attractive new clients
Read moreWith two attractive new clients, Industrie-Contact (IC) started the new year: Zumba Fitness from Florida, currently one of the hottest fitness workouts in Germany has, after a six-month probationary period, a public relations plan for 2012 approved. Moreover, with the globally acknowledged microphone and headphone manufacturer Sennheiser from Wedemark…
- 14. Dec. 2011
IC supports two aid organizations pro bono
Read moreOnce again Industrie-Contact (IC) supports the Initiative for Burned Children with pro bono PR activities. IC also supports the Kinderhilfswerk für die Dritte Welt (a 3rd world children’s aid organization) which is committed for the rights of children and adolescents in ten countries worldwide.
- 7. Nov. 2011Industrie-Contact successful with PR campaign in Germany
Finnair wins Finnish Marketing Communication Award
Read moreFinnair has won the category “B2C” in MTL Communications Awards with the “Rethink Quality” campaign. Although the award is Finnish, the jury specifically mentioned that the coverage both in Finland and internationally was remarkable. In Germany, Industrie-Coontact (IC) was responsible for the campaign’s public relations.
- 17. Oct. 2011PRGN announces first-ever Best Practices Award winners during bi-annual conference in Chicago, USA
New PRGN Affiliate: The Conroy Martinez Group
Read moreThe Conroy Martinez Group has joined the Public Relations Global Network (PRGN) as its new Miami, Florida member. PRGN is the world’s fourth-largest network of independent public relations agencies. The Conroy Martinez Group is the 41st agency to join the worldwide network.
- 24. Sep. 2011TwitterInternational PR network tweets live
Global Twitter Live Chat Premiere
Read moreThe Public Relations Global Network (PRGN) arranged the first global twitter live chat on the topic “Social Media” yesterday.
- 19. Sep. 2011Finnair wins Euro Effie award for innovative marketing
IC successful with football legend Pierre Littbarski campaign
Read moreFinnair has won a Silver Euro Effie award in recognition of its Local Heroes marketing campaigns in Germany and England. In Germany, Industrie-Contact (IC) is responsible for the Pierre Littbarski PR with media activities, travel agent event and blog activities. The campaigns, utilising local notable personalities and aimed at…
- 8. Sep. 2011Performance Measurement of Public Relations Services
Get rid of the ad value equivalent?
Read moreSeveral German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted in the German PR Magazin survey of 16 service providers. The occasion was the announcement of Ogilvy PR, following the principles of Barcelona to use no longer the AVE for…
- 25. Aug. 2011SoM: useful for PR work?
Social Media and Public Relations Event
Read moreIndustrie-Contact (IC) organized an event with Mathias Will, the social media expert and operator of the well-known blogs netz-leben.org. The event worked out precisely what role social media play in modern public relations, which customers they serve and what time and financial commitment make sense.
- 16. Jul. 2011International PR network boosts turnover
PRGN fourth largest network of independent PR agencies
Read moreFounded in 1992, Public Relations Global Network was recorded in 2010 a turnover of 110 million dollars. Compared with 2009 this represents an increase of 10 percent. Thus, it is according to the U.S. trade magazine O’Dwyer’s the fourth largest network of independent PR agencies.
- 24. May. 2011Global marketing communications increasingly important
PRGN Survey: Corporate communicators expect their company to have a global marketing function
Read moreMarketing and communications executives are “going global”, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global marketing function, based on the results of a study commissioned by the Public Relations Global Network.
