Megatrend Cannabidiol (short: CBD)

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Megatrend Cannabidiol (short: CBD)

Medical effect, cosmetic use and why good communication is so important when it comes to CBD

No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet, EU-wide experts and authorities are currently discussing new approval conditions. New CBD information is circulating daily on the Internet – ranging from cultivation in Germany to use in food (e.g. CBD in ice cream).

The large number of products on offer shows clear differences in quality. Only a few have genuine CBD expertise in this still young market. Reliable scientific research and the best raw material quality are the yardsticks for approval and product selection. Products from the Internet should be carefully selected. In the pharmacy you can get expert advice.

Medical cannabidiol (CBD) use

The CBD trend began with the use as an alternative to painkillers. Cannabidiol is a cannabinoid that is hardly psychoactive, but has a relaxing, anti-inflammatory and anxiolytic effect. More and more people appreciate this. As of 2020, the first cannabis harvests from Germany may be processed into CBD products, recently two manufacturers of cannabis plants in Germany were approved. All others have to import the active ingredient from abroad.

The list of medical indications for CBD is long: it is said to help with rheumatism and arthritis, high blood pressure, migraine, epilepsy, cramps, inflammation, sleep disorders, Alzheimer’s, schizophrenia, diabetes and cancer.

Cosmetic use of cannabidiol

In cosmetics, scientific studies have proven that the active ingredient CBD can have a positive effect on many skin problems such as acne, neurodermatitis and psoriasis and improve the overall skin texture. CBD is also recommended in anti-aging creams for sensitive skin because of its antioxidant properties.

Communication of CBD: Opportunities for PR and press work

Let’s see how development continues. Manufacturers expect approval conditions to ease and the trend around CBD to continue. CBD oil shares are already in demand on the stock market like never before. But consumers must also be convinced of the benefits. Therefore, good communication on the subject of CBD is essential. Well-founded CBD media relations in the field of healthcare PR can be used, for example, to explain product quality and modes of action in order to refute myths and prejudices and put the true health and cosmetic effect of CBD products in the right light.



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