
Hamburg-based PR agency ranks among top international agencies
On October 23, 2025, the PRGN Best Practice Awards 2025 ceremony took place in the atrium of the Karen Blixen Coffee Garden in the Kenyan capital Nairobi – and IC had several reasons to celebrate. The Hamburg-based member agency impressed the international network jury with four projects:
- IC won silver in the B2B Communications category for the project “Food Influencers United: One Click to Cart,” a campaign to launch an innovative e-commerce solution that transforms online recipes into immediately orderable shopping carts, thus creating a direct link between content, consumers, and retailers.
- Also in the B2B Communications category, bronze went to the project “Reborn: Semi-trailer specialist enters German Autobahn again,” a communications campaign for the return of the traditional Reisch Fahrzeugbau brand under the umbrella of the Benalu-Legras Group, which strategically accompanied the company’s relaunch in the German market and strengthened its positioning as a strong player in the commercial vehicle and trailer segment.
- The second bronze award went to “French Online Bank Enters German Market” in the B2C Communications – Services category, a campaign to launch the French brand Distingo Bank in Germany, which increased brand awareness through targeted media relations and digital communication and accompanied the brand’s successful entry into the German financial market.
- The third bronze award was achieved in the Financial Communications & Investor Relations category, also for the campaign surrounding the market entry of the Distingo Bank brand in Germany.
With four awards won, IC ranks among the top 7 agencies of the year. First place went to the Aristo agency from Turkey, which won a total of seven awards. A total of 160 projects from 28 member agencies worldwide were submitted this year – an impressive sign of the creative diversity and excellence within the global Public Relations Global Network (PRGN).
A strong network, an inspiring event and a new president
The awards gala was part of the PRGN Fall Conference 2025, hosted by The Newmark Group in Nairobi. In addition to the awards ceremony, the focus was on professional exchange. In various panels, PR managers from around the world discussed current topics such as AI in PR, the impact of global trade conflicts on brand strategies, geopolitics and tourism communication, and brand building with Gen Z – what works (and what doesn’t).
There was also a change of presidency within the network: Frédéric François (Two Cents, Belgium & Netherlands) took over from Natacha Clarac (Athenora Consulting, Belgium) and will lead PRGN until the end of 2026.
We are delighted and very proud to have once again been honored with four PRGN Best Practice Awards. It is a great recognition of the creativity, commitment, and high quality of work of our entire team. These awards, which we received in global competition with strong partner agencies from the PRGN network, impressively demonstrate that our strategic communication approaches and the results we achieve also stand out on an international level.
I would like to thank our clients for their trust and our team for their passionate implementation of these successful projects.
Contact us today for more information.
About Public Relations Global Network
Founded in 1992, PRGN is one of the world’s largest international networks of independent PR and communications agencies with around 800 professionals in more than 78 locations. Companies or organizations interested in PRGN’s services can find more information in the Agency Directory. Independent agencies wishing to join the network can find all the necessary information on the PRGN Membership agency requirements web page.

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