Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns. For this campaign, the agency has now received a Gold Award from the Public Relations Global Network (PRGN).
In addition to winning the “Agency Promotion” category, IC brought a second Gold Award (“Events”) to Hamburg. Moreover, a bronze award was won in the category “B2B Communications”. In this year’s competition, PRGN member agencies submitted a total of 136 entries in 19 categories, setting a new record. “The PRGN Best Practice Awards reflect the breadth and diversity of capabilities represented by our global partners”, said Aaron Blank, President of PRGN. “With 50 agencies around the world, the awards represent the high quality of work that our agencies do for their clients.”
International business thanks to PRGN and SEO
The story of the agency began in 1979 with the clients Beiersdorf and Nilfisk. The two current board members, Jürgen Klimke and Uwe Schmidt, have been on board since 1984 and 1989. An important milestone for the agency was the PRGN membership in 2002, which strongly internationalised the client structure. Uwe Schmidt held the presidency of the network in 2014/15. He has been Regional Vice President EMEA since 2019.
Another driver of development in business development is the strong focus on SEO. As a result, the new customers are already coming from abroad to an even greater extent than before. The focus is on the USA, UK, other European countries, China and the Middle East. Uwe Schmidt: “We have a clear international and digital focus.” In addition, Jürgen Klimke, who was also a member of the German Bundestag from 2002 to 2017, has access to a broad political network that is particularly fruitful in the area of public affairs.