PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- March 20, 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Read moreTips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- March 13, 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Read moreInitial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- March 13, 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
Read moreThe results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- February 13, 2023How much does a PR consultant earn?
PR Consultant Salary
Read moreHow much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in the Public Relations industry.
- January 9, 2023My internship at Industrie-Contact
From intern to working student
Read moreI became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided to apply.
- January 2, 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Read moreDisruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical innovation) so much that these concepts are driven out of the market. The economist Clayton Christensen developed the theory of disruption in 1997 (“the innovator´s dilemma”): according to the theory…
- December 19, 2022Trends and Challenges 2023
B2B Marketing in Germany
Read moreThe German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
- November 28, 2022Digital Customer Experience
The Marketing Trend 2023
Read moreNew trends will increase and change the market in 2023. They all have one thing in common: it’s all about the Digital Customer Experience.
- November 1, 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
Read moreAccording to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over the age of 14 use and consume media on a daily basis. At seven hours, the average media usage time is slightly below the results of previous years, but remains…
- October 17, 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Read moreIndustrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency record. By number of awards, IC was the second most successful agency in this year’s competition. Particularly pleasing is the title defense of the first place in the category “Agency…
