PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- November 28, 2022Digital Customer Experience
The Marketing Trend 2023
Read moreNew trends will increase and change the market in 2023. They all have one thing in common: it’s all about the Digital Customer Experience.
- November 1, 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
Read moreAccording to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over the age of 14 use and consume media on a daily basis. At seven hours, the average media usage time is slightly below the results of previous years, but remains…
- October 17, 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Read moreIndustrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency record. By number of awards, IC was the second most successful agency in this year’s competition. Particularly pleasing is the title defense of the first place in the category “Agency…
- September 5, 2022Notified/PR Week survey: More than 85% of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important at management level
Read moreA survey by Notified/PR Week found that more than 85% of PR professionals believe PR plays a stronger position in the boardroom today than it did two years ago. Seventy-six percent of respondents said the C-suite is more inclined to turn to PR than another department when a crisis…
- July 18, 2022Joining the Public Relations Global Network was one of the best decisions in the agency's history
Industrie-Contact celebrates 20 years of PRGN membership
Read moreLooking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as the agency joined the Public Relations Global Network in Paris.
- July 4, 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Read moreSuccessful communication with the media is the key to launching press releases. What are the most common mistakes?
- June 20, 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
Read moreThe launch of a new brand name needs good timing and a convincing naming and communication strategy with proper public relations and social media activities.
- June 6, 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
Read moreTo mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR and communications experts from the network have compiled their key insights into how successful communications works and how to guide your agency through the ever-changing communications landscape.
- May 23, 2022David Fuscus will lead the Public Relations Global Network for the next 12 months
PRGN appoints David Fuscus as new president
Read moreThe Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has a new president in David Fuscus of Washington, DC (USA).
- May 9, 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Read moreOut of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the majority (87% of respondents) want content that is tailored to specific interests and demonstrates expertise.
