PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- July 18, 2022Joining the Public Relations Global Network was one of the best decisions in the agency's history
Industrie-Contact celebrates 20 years of PRGN membership
Read moreLooking back on Industrie-Contact’s agency history since 1979, the year 2002 was one of the agency’s most important, as the agency joined the Public Relations Global Network in Paris.
- July 4, 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Read moreSuccessful communication with the media is the key to launching press releases. What are the most common mistakes?
- June 20, 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
Read moreThe launch of a new brand name needs good timing and a convincing naming and communication strategy with proper public relations and social media activities.
- June 6, 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
Read moreTo mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR and communications experts from the network have compiled their key insights into how successful communications works and how to guide your agency through the ever-changing communications landscape.
- May 23, 2022David Fuscus will lead the Public Relations Global Network for the next 12 months
PRGN appoints David Fuscus as new president
Read moreThe Public Relations Global Network (PRGN), one of the world’s largest networks of independent PR and communications agencies, has a new president in David Fuscus of Washington, DC (USA).
- May 9, 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Read moreOut of some 3,600 senior-level professionals surveyed, 66% of B2B decision makers feel inundated with promotional messages. Yet the majority (87% of respondents) want content that is tailored to specific interests and demonstrates expertise.
- April 25, 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
Read moreWith the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit. To mark the occasion, a culinary voyage of discovery with chef and TV chef Roberto Enßlen took place during the leading trade fair Fruit Logistica 2022 in Berlin, which was…
- April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
Read moreA hashtag (composed of hash for a character and a double cross, the English tag = marking) is a keyword that makes news on certain topics or with certain content findable in social networks.
- March 1, 2022Never fight a war you can't win
Business in China from a PR perspective
Read moreIn the German prmagazin 3/2022 (print edition), an article was published as a follow-up to the Olympic Games in Beijing. Industrie-Contact board member Uwe Schmidt also has his say in it as a China communications expert.
- February 1, 202210 job application tips
Applying correctly for media jobs / communicators
Read moreDo you need a new challenge and want to convince your future employer of you? Pay attention to the criteria according to which employees are selected in companies. The following 10 tips will help you to apply successfully for a new position.
