PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- March 20, 2023
How to distribute press releases in Germany?Read more
Tips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- March 13, 2023
ChatGPT with GPT-4: What can the chatbot do more now?Read more
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- March 13, 2023
About the money: PR fees, wages and salariesRead more
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- February 13, 2023
PR Consultant SalaryRead more
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in the Public Relations industry.
- January 9, 2023
From intern to working studentRead more
I became aware of the job advertisement for an internship in public affairs and communications at Industrie-Contact and decided to apply.
- January 2, 2023
Disruption and its Meaning for CommunicationsRead more
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical innovation) so much that these concepts are driven out of the market. The economist Clayton Christensen developed the theory of disruption in 1997 (“the innovator´s dilemma”): according to the theory…
- December 19, 2022
B2B Marketing in GermanyRead more
The German bvik (Federal Association of Industrial Communication) has drawn up ten trend theses for B2B marketing 2023.
- November 28, 2022
The Marketing Trend 2023Read more
New trends will increase and change the market in 2023. They all have one thing in common: it’s all about the Digital Customer Experience.
- November 1, 2022
ARD/ZDF study reveals mass communication trends in 2022Read more
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99% of all people in Germany over the age of 14 use and consume media on a daily basis. At seven hours, the average media usage time is slightly below the results of previous years, but remains…
- October 17, 2022
PRGN Best Practice Awards 2022Read more
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency record. By number of awards, IC was the second most successful agency in this year’s competition. Particularly pleasing is the title defense of the first place in the category “Agency…