- August 9, 2021Read more
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
- July 29, 2021Read more
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- July 19, 2021Read more
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- June 27, 2021Read more
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
- May 31, 2021Read more
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests and their messages in the media.
- May 3, 2021Read more
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- April 12, 2021Read more
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- March 15, 2021Read more
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.